Cinnabon

Cinnabon is a chain of American baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls and airports. The company's signature item is a large cinnamon roll. As of July 2009, over 750 Cinnabon bakeries were operating in more than 30 countries. Its headquarters are in Sandy Springs, Georgia. The company is owned by Focus Brands, an affiliate of private equity firm Roark Capital Group. The President & Chief Operating Officer is currently Kat Cole, who worked her way up from serving as a waitress at a fast casual chain to President & COO of Cinnabon before age 35.
Posts about Cinnabon
    • How Cinnabon Uses Digital Tools to Thrive Despite Declining Foot Traffic

      It is well-known that the rising popularity of e-commerce for everyday goods is driving down foot traffic at brick-and-mortar stores, causing traditional retailers an industry-wide headache. Less apparent to most observers might be the toll this trend could have on impulse brands like Cinnabon, which depends on foot traffic in public commercial spaces for a large share of its sales.

      Street Fightin Paid Search- 16 readers -
  • Create A Better Brand Social Media Profile

    …. Instead of reading the tweet itself, the viewer’s eye skips around trying to read all other magazine covers in the background. Busy backgrounds can also interfere with content in a different way. Don’t be Cinnabon, who tweeted a tribute to 9/11 on top of a background of cinnamon rolls, and was summarily ridiculed by Internet users. Thanks…

    Allison Mccartney/ Visual.lyin Social Content Facebook Twitter- 5 readers -
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