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It is well-known that the rising popularity of e-commerce for everyday goods is driving down foot traffic at brick-and-mortar stores, causing traditional retailers an industry-wide headache. Less apparent to most observers might be the toll this trend could have on impulse brands like Cinnabon, which depends on foot traffic in public commercial spaces for a large share of its sales.
…. Instead of reading the tweet itself, the viewer’s eye skips around trying to read all other magazine covers in the background. Busy backgrounds can also interfere with content in a different way. Don’t be Cinnabon, who tweeted a tribute to 9/11 on top of a background of cinnamon rolls, and was summarily ridiculed by Internet users. Thanks…