Cio Vs Cmo

  • The Future of MarTech

    … many valuable takeaways from MarTech, one point of unanimous agreement among participants was the need for a MarTech strategy. CMOs and marketing organizations cannot afford to piece-meal their marketing technology, people and process. They need an integrated strategy in place to drive and measure results. The future of MarTech has arrived. As a CMO, I am glad to have a front seat on the MarTech rollercoaster. © 2014 DK New Media. …

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