Citi

  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … users, from within their product experience itself, their packaging, their retail presence and, for some, their live events. A brand’s reach–not its budget–is its biggest asset for growing its business. Activating a brand’s audience is as simple as giving its loyal followers the tools to promote the brand to their friends, just as Citi did with its…

    AllFacebookin Social- 15 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … professionals from around the world avidly discussed ways to turn prospects into customers and keep current customers happy amid technological transformation, media fragmentation, and generational shifts. From global players like Citi and Starcom MediaVest to more niche institutions such as ABN AMRO and, well, Contently, they revealed consistent themes…

    The Content Strategistin Content- 24 readers -
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