Citi

  • Why banks prefer Twitter to other social channels

    … complaints, as many other brands in service businesses do. Banks Goldman Sachs, Bank of America and Citi push podcasts, video interviews, company updates and sponsorships to customers. There are a few reasons: It’s free, and according to Liz Elder, senior financial services associate at L2, shows people they’re not too old or behind the times…

    Digidayin Social- 13 readers -
  • The retailpocalypse: Bank branches are closing in droves

    … locations, a 3.4 percent decline, from 2012 to 2016. Wells Fargo closed 98 branches, a 1.6 percent decline in the same period. Its peers are even more aggressive. Bank of America closed 243 branches (16 percent) in that period and Citi closed 302 (28.5 percent). Branches are consolidating locations with lower servicing volume, opening in higher…

    Digiday- 14 readers -
  • What banks can learn from Amazon

    … No one knows if Amazon will be buying a bank anytime soon, but more and more, it’s becoming a shining example of how banks themselves should be running their businesses. Banks have embraced the idea that their own customers want new products delivered by new financial startups — the savings and management apps, authentication and security tools…

    Digiday- 17 readers -
  • How banks are using virtual reality

    … Virtual reality has emerged as a hot topic in banking with the rise of artificial intelligence, innovation labs, and the eath of the physical bank branch. There’s a way to tap into the mind of the customer through VR, but how it should fit into the business is still a mystery for most. Venture capital funding in VR totaled $2 billion from 2015…

    Digidayin How To's- 20 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … users, from within their product experience itself, their packaging, their retail presence and, for some, their live events. A brand’s reach–not its budget–is its biggest asset for growing its business. Activating a brand’s audience is as simple as giving its loyal followers the tools to promote the brand to their friends, just as Citi did with its…

    AllFacebookin Social- 23 readers -