Citi

  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 14 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … financial institutions have understandably been skittish about moving fast in digital media. A few years ago “one bank was proud of being able to send out a Tweet in four hours,” quipped LinkedIn executive editor Dan Roth in a conversation with top banking executives. “Not anymore.” Allan Gungormez, AVP, Enterprise Digital Strategy…

    The Content Strategistin Content- 24 readers -
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