• ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … Today Show Concert Series sponsorship with Selena Gomez. Concert goers could create and share Selena-branded videos which served as a force multiplier for Citi, enabling it to, for every one person attending the concert, engage over 150 more not attending with branded mobile video. In today’s connected world, consumers themselves have reach…

    AllFacebookin Social- 13 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … to the right resource or person. “Marketing is not just about the message and the communication and the brand. It’s now about the journey you can provide somebody,” said David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales. “That journey is a representation of your brand.” 2. Be fast, and train well Heavily regulated…

    The Content Strategistin Content- 24 readers -
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