Citi

  • The retailpocalypse: Bank branches are closing in droves

    … There may be no physical institution as historically revered as a bank. Community centers and trusted destinations, the banks of our imaginations are cool and quiet spaces housed inside classical limestone buildings. Ceilings are high, floors are marble; words echo. Behind bronze-framed windows, tellers take money from trusting customers…

    Digiday- 14 readers -
  • What banks can learn from Amazon

    … No one knows if Amazon will be buying a bank anytime soon, but more and more, it’s becoming a shining example of how banks themselves should be running their businesses. Banks have embraced the idea that their own customers want new products delivered by new financial startups — the savings and management apps, authentication and security tools…

    Digiday- 17 readers -
  • How banks are using virtual reality

    … Virtual reality has emerged as a hot topic in banking with the rise of artificial intelligence, innovation labs, and the eath of the physical bank branch. There’s a way to tap into the mind of the customer through VR, but how it should fit into the business is still a mystery for most. Venture capital funding in VR totaled $2 billion from 2015…

    Digidayin How To's- 20 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … users, from within their product experience itself, their packaging, their retail presence and, for some, their live events. A brand’s reach–not its budget–is its biggest asset for growing its business. Activating a brand’s audience is as simple as giving its loyal followers the tools to promote the brand to their friends, just as Citi did with its…

    AllFacebookin Social- 22 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … for Transamerica, told me they train their teams to be able to immediately answer questions in social media, referring people the right customer service areas while avoiding explicit financial advice that could get the bank in trouble. His and other institutions’ content teams also have dedicated compliance experts, so they can move fast. For instance, Voya…

    The Content Strategistin Content- 24 readers -
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