Civicscience

  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 14 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 22 readers -
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