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… Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…
… Grill just became the global managing partner at IBM… and Swipely went through a round of layoffs earlier this week. Plus where to look for jobs now… Evolve Media is on the prowl for an SVP of marketing. Apply here Location3 is hiring all kinds of roles, check it out and apply here. LookBooker is seeking experienced sales executives…
…. How can brands ensure that their content will be well received by readers? Native Ad Optimization “A brand must provide real utility by informing, educating, and entertaining,” says Ben Young, CEO of native ad analytics platform Nudge, a product of New Zealand-based digital agency Young & Shand. But marketers can’t achieve this without first…
With 2014 nearly in the can, it’s clear that a lot has happened in the hyperlocal space in the past 12 months. On-demand local apps like Uber expanded rapidly and inspired copycats; local publishers retrenched as Aol wound down its mega-investment in Patch; delivery services got smarter and the competition got thicker; and the listings management space heated up.