• Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … of these respondents were millennials. A blog post reads: A younger audience who has grown up in an increasingly connected and digital world seem to have fewer qualms about buying a purely digital product. Whether it’s an in-app purchase for a power-up in Candy Crush or a lifestyle app from the Kardashian empire, they value these experiences enough…

    AllFacebook- 13 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
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