Clarity

  • [Case Study] Ecwid sees 21% lift in paid plan upgrades in one month

    …Reading Time: 2 minutes What would you do with 21% more sales this month? I bet you’d walk into your next meeting with your boss with an extra spring in your step, right? Well, when you implement a strategic marketing optimization program, results like this are not only possible, they are probable. In this new case study, you’ll discover how e…

    WiderFunnel- 12 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer…

    Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
  • The Science of the Voice Over

    … in volume to emphasize a word or phrase, a talented voice over professional will know how to use different aspects of their voice, such as cadence or tone, to do the same thing. The finished product won’t sound very professional with ‘shouty’ parts here and there, after all. Voice Over Clarity / Diction Clarity is essential in any form of voice over…

    Marketing Technology Blog- 4 readers -
  • Here’s Why People Hate Your Content

    … The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp…

    Douglas Karr/ Marketing Technology Blogin Content- 10 readers -