Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … publicly launched. While this acquisition garnered a ton of industry attention and optimism, the sale marked the beginning of Vine’s end, as it took a backseat within the Twitter conglomerate. The competition took the lead Soon after the acquisition, we saw a number of popular platform-building, video-sharing capabilities. By December 2012, Snapchat…

    AllFacebookin Facebook Twitter- 10 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 11 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … supply of Vans sneakers. This example, in particular, portrays the unprecedented opportunities (and innate challenges) that the online video landscape presents to today’s marketers. This article will illustrate how online video has evolved and what marketers can do to make the most out of creator partnerships in an increasingly democratized media…

    AllTwitter- 9 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … president of platform and creator partnerships Claudia Page said in a release announcing the results of the company’s study: Back-to-school shopping is one of the most time-honored traditions for American families, and the process is increasingly starting in the places where U.S. consumers are spending their media time: with social media content…

    David Cohen/ AllTwitter- 12 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    …–will say that the man had this recent wave of ridicule coming. But perhaps in this scenario, we should cut Disick some slack, or at least say thanks. Why? Despite the Federal Trade Commission leveling more stringent guidelines for native ads and user-generated content, there have still been a number of very public transgressions from very…

    AllTwitterin Social- 15 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 13 readers -
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