Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update–is crucial for social platforms as their support…

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 16 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … A smartphone, a Snapchat account and a penchant for solid storytelling is all it took for the “Damn Daniel” meme to dominate the Internet in a matter of days. One moment, Daniel Lara and Jason Holz are average teenagers capturing video of their friends in the halls of their high school, and the next, they’re on Ellen collecting a lifetime…

    AllTwitter- 20 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 16 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    …–will say that the man had this recent wave of ridicule coming. But perhaps in this scenario, we should cut Disick some slack, or at least say thanks. Why? Despite the Federal Trade Commission leveling more stringent guidelines for native ads and user-generated content, there have still been a number of very public transgressions from very…

    AllTwitterin Social- 22 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 16 readers -
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