Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … and engagement can arguably become a make-or-break situation. Here’s a quick look at where Vine faltered, especially with regard to its once-loyal power users. Twitter acquired Vine in its infancy After a failed first attempt, Twitter successfully acquired Vine for $30 million in October 2012–before the then-three-person video application startup had even…

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 15 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … for creators than ever before. For example, tools like Twitter Engage, among others, help creators to better understand their audience and effectively develop more rewarding business opportunities. Some tips for getting started So how does this new opportunity fit into your overall marketing strategy? Investing in influencers, in addition to traditional…

    AllTwitter- 16 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … president of platform and creator partnerships Claudia Page said in a release announcing the results of the company’s study: Back-to-school shopping is one of the most time-honored traditions for American families, and the process is increasingly starting in the places where U.S. consumers are spending their media time: with social media content…

    David Cohen/ AllTwitter- 15 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    …–will say that the man had this recent wave of ridicule coming. But perhaps in this scenario, we should cut Disick some slack, or at least say thanks. Why? Despite the Federal Trade Commission leveling more stringent guidelines for native ads and user-generated content, there have still been a number of very public transgressions from very…

    AllTwitterin Social- 18 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 14 readers -
Get the top posts daily into your mailbox!