Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … and engagement can arguably become a make-or-break situation. Here’s a quick look at where Vine faltered, especially with regard to its once-loyal power users. Twitter acquired Vine in its infancy After a failed first attempt, Twitter successfully acquired Vine for $30 million in October 2012–before the then-three-person video application startup had even…

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 16 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … for creators than ever before. For example, tools like Twitter Engage, among others, help creators to better understand their audience and effectively develop more rewarding business opportunities. Some tips for getting started So how does this new opportunity fit into your overall marketing strategy? Investing in influencers, in addition to traditional…

    AllTwitter- 19 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … president of platform and creator partnerships Claudia Page said in a release announcing the results of the company’s study: Back-to-school shopping is one of the most time-honored traditions for American families, and the process is increasingly starting in the places where U.S. consumers are spending their media time: with social media content…

    David Cohen/ AllTwitter- 16 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … a public figure who gained a mass following due to his role on a popular television show. For most social media creators, however, the best course of action is to provide guardrails while still allowing room for editorial freedom. This allows the creator to develop content that is authentic and more in line with the non-sponsored material his or her audience is accustomed to seeing. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. …

    AllTwitterin Social- 21 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 16 readers -
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