Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … publicly launched. While this acquisition garnered a ton of industry attention and optimism, the sale marked the beginning of Vine’s end, as it took a backseat within the Twitter conglomerate. The competition took the lead Soon after the acquisition, we saw a number of popular platform-building, video-sharing capabilities. By December 2012, Snapchat…

    AllFacebookin Facebook Twitter- 9 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 9 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … supply of Vans sneakers. This example, in particular, portrays the unprecedented opportunities (and innate challenges) that the online video landscape presents to today’s marketers. This article will illustrate how online video has evolved and what marketers can do to make the most out of creator partnerships in an increasingly democratized media…

    AllTwitter- 9 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 11 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … Scott Disick is getting some heat these days. Last week, the reality star posted a sponsored Instagram post for Bootea, a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. #Oops. Anyone who has seen at least 30 minutes of Keeping Up With the Kardashians–and admit it, most of us have…

    AllTwitterin Social- 13 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 12 readers -
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