Claudia Page

  • 4 Reasons Why Vine Couldn’t Keep Up

    … downfall. Looking ahead, successful platforms will encourage opportunities, like product placements, in a way that promotes authenticity and relevance for both the influencers and their followers. Claudia Page is vice president of product and partnerships at “people-powered marketing platform” Crowdtap. Image of Vine courtesy of IB Photography/Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 16 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … supply of Vans sneakers. This example, in particular, portrays the unprecedented opportunities (and innate challenges) that the online video landscape presents to today’s marketers. This article will illustrate how online video has evolved and what marketers can do to make the most out of creator partnerships in an increasingly democratized media…

    AllTwitter- 21 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 17 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … a public figure who gained a mass following due to his role on a popular television show. For most social media creators, however, the best course of action is to provide guardrails while still allowing room for editorial freedom. This allows the creator to develop content that is authentic and more in line with the non-sponsored material his or her audience is accustomed to seeing. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. …

    AllTwitterin Social- 22 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … as females to watch on computers, tablets and smartphones. Gymnastics was the most popular event, at 78 percent, followed by swimming (68 percent) and diving (54 percent). Crowdtap vice president of platform growth and creator partnerships Claudia Page said in a release introducing the study: The evolution of media consumption habits has had…

    David Cohen/ AllTwitter- 16 readers -
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