Click Fraud

  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 16 readers -
  • What We Talk About When We Talk About ‘Fake News’

    … in the United States powerful voices have co-opted the term. Germany’s got it right — “fake news” is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the business of marketers, advertisers, and publishers. It is about malicious…

    Street Fight- 20 readers -
  • Why fighting mobile click fraud is a waste of time

    … Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing…

    Search Engine Watchin Mobile- 18 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 22 readers -
  • Click Fraud: Can You Identify It On Your Own?

    … Published 2 hours ago 38 Involved in the pay per click marketing scene? Then you’re very familiar with the fact that “PPC management is becoming more challenging, particularly over the past several months with the dramatic increase in search volume for mobile searches,” according to Webrageous, a PPC management company. Furthermore, click…

    Larry Alton/ Relevancein Paid Search- 17 readers -
  • 5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

    … Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic from…

    ReveNews- 14 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    … that spoke to their target audience. So you can imagine our surprise when we found strong evidence to suggest that our client’s previous Organic traffic was heavily driven by fraudulent means. With all the talk about paid search fraud these days, I think we are all beginning to understand how large that issue is and how to spot it. But how does one…

    Relevancein Paid Search SEO- 16 readers -
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