Click Fraud

    • What We Talk About When We Talk About ‘Fake News’

      What We Talk About When We Talk About ‘Fake News’ April 13, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary Perhaps it takes German lawmakers to remind us that “fake news” is not defined as anything we choose it to mean. While Germany’s newly proposed social-media bill makes its way toward that country’s Parliament, here in the United States powerful voices ha ...

      Street Fight- 17 readers -
    • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

      April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing.

      PPC Hero- 15 readers -
  • Why fighting mobile click fraud is a waste of time

    … Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing…

    Search Engine Watchin Mobile- 16 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 21 readers -
  • Click Fraud: Can You Identify It On Your Own?

    …, click fraud is a very real problem for PPC, but how do you know it’s happening and what can you do about it? Click fraud is a tricky practice that thrives on the difficulty of its detection. This is in part a result of other marketing concerns, like combating the effects of ad blocking software. Luckily, when we turn our attention back to click fraud…

    Larry Alton/ Relevancein Paid Search- 16 readers -
  • 5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

    … Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic from…

    ReveNews- 14 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    … a number of facets related to your overall digital strategy, including when you should post on social media, when to increase spend on paid advertising, and when to offer incentives to visit your site. Organic traffic distribution is usually predictable over a period of time. Sure, you see spikes now and then, but I can confidently say that many…

    Relevancein Paid Search SEO- 15 readers -
Get the top posts daily into your mailbox!
More from around the web