Click Fraud

  • Why fighting mobile click fraud is a waste of time

    …, fraud detection for cost-per-click (CPC) campaigns would be a stopgap and an ersatz pacifier for concerned marketers. At worst, it’s counterproductive snake oil. Here’s why. The types of fraud occurring on websites only partially matches the types of fraud in apps. They work roughly the same: some software simulates the click and the conversion…

    Search Engine Watchin Mobile- 12 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 12 readers -
  • Click Fraud: Can You Identify It On Your Own?

    …, click fraud is a very real problem for PPC, but how do you know it’s happening and what can you do about it? Click fraud is a tricky practice that thrives on the difficulty of its detection. This is in part a result of other marketing concerns, like combating the effects of ad blocking software. Luckily, when we turn our attention back to click fraud…

    Larry Alton/ Relevancein Paid Search- 14 readers -
  • 5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

    … Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic from…

    ReveNews- 13 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    …-acting cure-all, but rather a comprehensive strategy that requires hard work, dedication and yes, time. Gone are the days of relying solely on the short-term gains of black hat tactics. So what are agencies to do when they’ve over-committed and realize they’re not equipped to deliver? Many choose to do the right thing and own up to it; others…

    Relevancein Paid Search SEO- 13 readers -
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