Click Fraud

  • 6 Bottom Line Boosting Tips for Paid Search

    … there a handful of search tactics that should reach universal use. From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies: Fight click fraud Leverage demographic bid modifiers Implement income level bid modifiers Combine Dynamic Search With Remarketing…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 25 readers -
  • What We Talk About When We Talk About ‘Fake News’

    … What We Talk About When We Talk About ‘Fake News’ April 13, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary Perhaps it takes German lawmakers to remind us that “fake news” is not defined as anything we choose it to mean. While Germany’s newly proposed social-media bill makes its way toward that country’s Parliament, here…

    Street Fight- 22 readers -
  • Why fighting mobile click fraud is a waste of time

    … Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing…

    Search Engine Watchin Mobile- 26 readers -