Click Fraud

  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 20 readers -
  • What We Talk About When We Talk About ‘Fake News’

    … What We Talk About When We Talk About ‘Fake News’ April 13, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary Perhaps it takes German lawmakers to remind us that “fake news” is not defined as anything we choose it to mean. While Germany’s newly proposed social-media bill makes its way toward that country’s Parliament, here…

    Street Fight- 21 readers -
  • Why fighting mobile click fraud is a waste of time

    … Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if as many parts of the mobile marketing…

    Search Engine Watchin Mobile- 23 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    … transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad networks, agencies, and media buyers have been selling in the past few years isn’t actually viewed by humans. This is the result of impression-based outcomes that are very ripe for fraud. From pop-unders to bots’ clandestine…

    Robert Glazer/ Relevancein Display- 30 readers -
  • Click Fraud: Can You Identify It On Your Own?

    … and want to cut your profits, when clients are trying to make money from your ads, or when customers use ads as a navigational tool. Whatever the source, click fraud decouples advertisements from their function in customer conversions. If you understand the world of pay per click advertising, it’s very clear how click fraud can become a big problem…

    Larry Alton/ Relevancein Paid Search- 20 readers -
  • 5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

    … Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic from…

    ReveNews- 15 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    … that spoke to their target audience. So you can imagine our surprise when we found strong evidence to suggest that our client’s previous Organic traffic was heavily driven by fraudulent means. With all the talk about paid search fraud these days, I think we are all beginning to understand how large that issue is and how to spot it. But how does one…

    Relevancein Paid Search SEO- 19 readers -
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