Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    … to reshape your brand’s image? Are you trying to highlight an offering of your company that the general public might not be aware of? Deciding on what you are trying to accomplish is an important first step toward knowing what metrics are most important to your account. Click-Through Rate Click-through rate is usually one of the top KPIs for branded…

    3Q Digitalin Affiliate Paid Search How To's- 9 readers -
  • What do mobile marketers really need? Better metrics, for starters

    … only mobile can provide are included. The advertisers surveyed indicated two specific areas where the measurement gap between mobile and the rest of the marketing mix needs to be lessened: reach and ROI. In the offline world, reach is traditionally measured in GRPs (Gross Rating Points) to show the size of an audience reached by an ad or program…

    Digidayin Mobile- 12 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … the brand is perceived by the recipient. But the open rate doesn’t tell the entire story—just because lots of recipients opened an email doesn’t make it a success. Click-through rate: This is the number of clicks divided by the overall number emails sent. Click-through relates to how many people clicked a link in an email and provides a more…

    Murray Newlands/ Adknowledge Blogin EMail- 14 readers -
  • The state of native ads on mobile in 5 charts

    … platform is used by The Huffington Post, Condé Nast, Bloomberg and others, packaged up a set of benchmarks that show how the format is performing on mobile, tablet and desktop. Polar found that native ads do better on mobile than on desktop, where native ads have to compete with so many other elements for attention. However, mobile devices aren’t…

    Lucia Moses/ Digiday- 9 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 5 readers -
  • How to Approach Your Email Reports with Confidence

    … If I asked you, “How do you measure the success of your email marketing?” you might feel a little uncertain. Even if you have more than a creeping suspicion that email reports could help you measure success and improve results for your business, the thought of all that data may seem like more trouble than it’s worth. You may also be a little…

    Miranda Paquet/ Constant Contactin EMail How To's- 8 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … (Urban Airship, Good Push Index, 12/6/2013). The benefits and immediacy of push can’t be ignored. According to Forrester Research, “Marketers we interviewed already witness 50% higher open rates on push notifications versus email. Click-through rates can be twice as high, too” (Push Mobile Engagement to the Next Level, Forrester Research, Inc…

    Brent Hieggelke/ Marketing Landin Social How To's- 16 readers -
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