Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    … to reshape your brand’s image? Are you trying to highlight an offering of your company that the general public might not be aware of? Deciding on what you are trying to accomplish is an important first step toward knowing what metrics are most important to your account. Click-Through Rate Click-through rate is usually one of the top KPIs for branded…

    3Q Digitalin Affiliate Paid Search How To's- 9 readers -
  • What do mobile marketers really need? Better metrics, for starters

    … only mobile can provide are included. The advertisers surveyed indicated two specific areas where the measurement gap between mobile and the rest of the marketing mix needs to be lessened: reach and ROI. In the offline world, reach is traditionally measured in GRPs (Gross Rating Points) to show the size of an audience reached by an ad or program…

    Digidayin Mobile- 12 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … the brand is perceived by the recipient. But the open rate doesn’t tell the entire story—just because lots of recipients opened an email doesn’t make it a success. Click-through rate: This is the number of clicks divided by the overall number emails sent. Click-through relates to how many people clicked a link in an email and provides a more…

    Murray Newlands/ Adknowledge Blogin EMail- 18 readers -
  • The state of native ads on mobile in 5 charts

    … living elsewhere.) Publishers still have a way to go in getting advertisers to catch on to mobile as a vehicle for native advertising, even though mobile is catching on: According to Sharethrough, there was a 309 percent increase in pieces of mobile native ad content run through its platform from January to November. Brands and advertisers…

    Lucia Moses/ Digiday- 11 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 6 readers -
  • How to Approach Your Email Reports with Confidence

    …-through rate shows you how people are actually engaging with the content in your email. You can view which contacts clicked your links, then target them with follow-up emails. Bounce rate: Emails can bounce for a number of reasons, including invalid email addresses, a full inbox, or out of office statuses. Keeping an eye on your bounces will help…

    Miranda Paquet/ Constant Contactin EMail How To's- 10 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … (Urban Airship, Good Push Index, 12/6/2013). The benefits and immediacy of push can’t be ignored. According to Forrester Research, “Marketers we interviewed already witness 50% higher open rates on push notifications versus email. Click-through rates can be twice as high, too” (Push Mobile Engagement to the Next Level, Forrester Research, Inc…

    Brent Hieggelke/ Marketing Landin Social How To's- 18 readers -
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