Click-Through

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    … to reshape your brand’s image? Are you trying to highlight an offering of your company that the general public might not be aware of? Deciding on what you are trying to accomplish is an important first step toward knowing what metrics are most important to your account. Click-Through Rate Click-through rate is usually one of the top KPIs for branded…

    3Q Digitalin Affiliate Paid Search How To's- 13 readers -
  • What do mobile marketers really need? Better metrics, for starters

    …, such as a lift in awareness, attitudes, favorability, purchase intent or preference. Mobile publishers, however, tend to rely on click-through rates as an ROI measurement. Click-through rates offer a mobile-only measurement of what was delivered. But, marketers and agencies are seeking more of an offline-equivalent for campaign effectiveness. One…

    Digidayin Mobile- 15 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … from being included in the list. For example, utilize the double opt-in to keep your list tidy. 3 Many marketers in large companies buy their email lists. If you do, too, you might want to stop and focus on earning subscribers. One way to retain your subscriber base is to email them with the proper messages and provide them ongoing value. Another…

    Murray Newlands/ Adknowledge Blogin EMail- 24 readers -
  • Insights Into PPC Traffic From “Sofa Sunday” In The UK

    … agency Periscopix. In her five years at the company, she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, and has spoken at SMX London, Internet World and Google Squared. (Some images used under license from Shutterstock.com.)…

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 16 readers -
  • The state of native ads on mobile in 5 charts

    … consumers’ attention on mobile devices. Consider Facebook’s experience with mobile: according to a study by Marin Software, click-through rates of Facebook’s mobile-only newsfeed ads are 187 percent higher on mobile than on desktop. There are catches, of course. Native ads’ performance is driven by a lot of factors. Ads do better when they appear…

    Lucia Moses/ Digiday- 12 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 7 readers -
  • How to Approach Your Email Reports with Confidence

    …-through rate shows you how people are actually engaging with the content in your email. You can view which contacts clicked your links, then target them with follow-up emails. Bounce rate: Emails can bounce for a number of reasons, including invalid email addresses, a full inbox, or out of office statuses. Keeping an eye on your bounces will help…

    Miranda Paquet/ Constant Contactin EMail How To's- 15 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … (Urban Airship, Good Push Index, 12/6/2013). The benefits and immediacy of push can’t be ignored. According to Forrester Research, “Marketers we interviewed already witness 50% higher open rates on push notifications versus email. Click-through rates can be twice as high, too” (Push Mobile Engagement to the Next Level, Forrester Research, Inc…

    Brent Hieggelke/ Marketing Landin Social How To's- 23 readers -