Click-Through

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    … to reshape your brand’s image? Are you trying to highlight an offering of your company that the general public might not be aware of? Deciding on what you are trying to accomplish is an important first step toward knowing what metrics are most important to your account. Click-Through Rate Click-through rate is usually one of the top KPIs for branded…

    3Q Digitalin Affiliate Paid Search How To's- 9 readers -
  • What do mobile marketers really need? Better metrics, for starters

    …, such as a lift in awareness, attitudes, favorability, purchase intent or preference. Mobile publishers, however, tend to rely on click-through rates as an ROI measurement. Click-through rates offer a mobile-only measurement of what was delivered. But, marketers and agencies are seeking more of an offline-equivalent for campaign effectiveness. One…

    Digidayin Mobile- 9 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … is intent on getting people to buy something, others are all about persuading recipients to go to websites in a bid to spread data (most government initiatives will do this). A plethora of available performance metrics are out there to effectively measure your success, but you must assess which are suitable for your purposes, and then monitor them…

    Murray Newlands/ Adknowledge Blogin EMail- 13 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo ...

    WordStream- 10 readers -
  • The state of native ads on mobile in 5 charts

    … consumers’ attention on mobile devices. Consider Facebook’s experience with mobile: according to a study by Marin Software, click-through rates of Facebook’s mobile-only newsfeed ads are 187 percent higher on mobile than on desktop. There are catches, of course. Native ads’ performance is driven by a lot of factors. Ads do better when they appear…

    Lucia Moses/ Digiday- 8 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 5 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 8 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … until they access the store locator or register as an authenticated user. The focus on taking users from interested downloaders to opted-in users is a critical one. We’ve coined the term “APPathy” to describe how the majority of users abandon or delete an app within 30 days of downloading it. Analysis of thousands of apps found that users who…

    Brent Hieggelke/ Marketing Landin Social How To's- 15 readers -
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