Click-Through

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    Paid search was not ideally built with branding in mind. However, that doesn’t mean it can’t be used for branding; many large-scale brands choose to use paid search simply for branding needs. However, choosing key performance indicators can be tricky when CPA, conversions, and ROAS are off the table.

    3Q Digital- 12 readers -
  • What do mobile marketers really need? Better metrics, for starters

    …, such as a lift in awareness, attitudes, favorability, purchase intent or preference. Mobile publishers, however, tend to rely on click-through rates as an ROI measurement. Click-through rates offer a mobile-only measurement of what was delivered. But, marketers and agencies are seeking more of an offline-equivalent for campaign effectiveness. One…

    Digidayin Mobile- 14 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … the brand is perceived by the recipient. But the open rate doesn’t tell the entire story—just because lots of recipients opened an email doesn’t make it a success. Click-through rate: This is the number of clicks divided by the overall number emails sent. Click-through relates to how many people clicked a link in an email and provides a more…

    Murray Newlands/ Adknowledge Blogin EMail- 21 readers -
  • The state of native ads on mobile in 5 charts

    … consumers’ attention on mobile devices. Consider Facebook’s experience with mobile: according to a study by Marin Software, click-through rates of Facebook’s mobile-only newsfeed ads are 187 percent higher on mobile than on desktop. There are catches, of course. Native ads’ performance is driven by a lot of factors. Ads do better when they appear…

    Lucia Moses/ Digiday- 11 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 6 readers -
  • How to Approach Your Email Reports with Confidence

    …-through rate shows you how people are actually engaging with the content in your email. You can view which contacts clicked your links, then target them with follow-up emails. Bounce rate: Emails can bounce for a number of reasons, including invalid email addresses, a full inbox, or out of office statuses. Keeping an eye on your bounces will help…

    Miranda Paquet/ Constant Contactin EMail How To's- 11 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … — doing what’s worked in the past, but ported over to a mobile screen that holds a fundamentally different connection and purpose in consumers’ lives. To maximize results this holiday season, retailers must do all they can to shake off this persistent reach-and-frequency, broadcast-era hangover, and finish what social media and content marketing…

    Brent Hieggelke/ Marketing Landin Social How To's- 20 readers -
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