Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    … to reshape your brand’s image? Are you trying to highlight an offering of your company that the general public might not be aware of? Deciding on what you are trying to accomplish is an important first step toward knowing what metrics are most important to your account. Click-Through Rate Click-through rate is usually one of the top KPIs for branded…

    3Q Digitalin Affiliate Paid Search How To's- 7 readers -
  • What do mobile marketers really need? Better metrics, for starters

    …, such as a lift in awareness, attitudes, favorability, purchase intent or preference. Mobile publishers, however, tend to rely on click-through rates as an ROI measurement. Click-through rates offer a mobile-only measurement of what was delivered. But, marketers and agencies are seeking more of an offline-equivalent for campaign effectiveness. One…

    Digidayin Mobile- 8 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … the brand is perceived by the recipient. But the open rate doesn’t tell the entire story—just because lots of recipients opened an email doesn’t make it a success. Click-through rate: This is the number of clicks divided by the overall number emails sent. Click-through relates to how many people clicked a link in an email and provides a more…

    Murray Newlands/ Adknowledge Blogin EMail- 13 readers -
  • Insights Into PPC Traffic From “Sofa Sunday” In The UK

    … agency Periscopix. In her five years at the company, she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, and has spoken at SMX London, Internet World and Google Squared. (Some images used under license from…

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 10 readers -
  • The state of native ads on mobile in 5 charts

    … are still getting comfortable with mobile, said Cathy Boyle, senior mobile analyst at eMarketer. Scalability is a challenge to doing mobile, as producing content for multiple publishers across different form factors can quickly eat up resources. “One app developer may say you have to sponsor a section; another might say you need to produce five recipes…

    Lucia Moses/ Digiday- 7 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … XML sitemap and note it in both your mobile and desktop robots.txt file Mirror your mobile URLs after your desktop URLs Triple-Checking Your Redirects If you work on large site where URLs have a tendency to change frequently, it’s probably not a bad idea to start the New Year by reviewing your redirect file. Has any redirected changed? Are any…

    Erin Everhart/ Search Engine Watchin SEO- 5 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 7 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … (Urban Airship, Good Push Index, 12/6/2013). The benefits and immediacy of push can’t be ignored. According to Forrester Research, “Marketers we interviewed already witness 50% higher open rates on push notifications versus email. Click-through rates can be twice as high, too” (Push Mobile Engagement to the Next Level, Forrester Research, Inc…

    Brent Hieggelke/ Marketing Landin Social How To's- 14 readers -
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