Click-Through

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through
  • How-to: use paid search for branding

    Paid search was not ideally built with branding in mind. However, that doesn’t mean it can’t be used for branding; many large-scale brands choose to use paid search simply for branding needs. However, choosing key performance indicators can be tricky when CPA, conversions, and ROAS are off the table.

    3Q Digital- 13 readers -
  • What do mobile marketers really need? Better metrics, for starters

    …, such as a lift in awareness, attitudes, favorability, purchase intent or preference. Mobile publishers, however, tend to rely on click-through rates as an ROI measurement. Click-through rates offer a mobile-only measurement of what was delivered. But, marketers and agencies are seeking more of an offline-equivalent for campaign effectiveness. One…

    Digidayin Mobile- 15 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    … the brand is perceived by the recipient. But the open rate doesn’t tell the entire story—just because lots of recipients opened an email doesn’t make it a success. Click-through rate: This is the number of clicks divided by the overall number emails sent. Click-through relates to how many people clicked a link in an email and provides a more…

    Murray Newlands/ Adknowledge Blogin EMail- 23 readers -
  • The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?

    … Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable…

    WordStreamin Paid Search How To's- 14 readers -
  • The state of native ads on mobile in 5 charts

    … are still getting comfortable with mobile, said Cathy Boyle, senior mobile analyst at eMarketer. Scalability is a challenge to doing mobile, as producing content for multiple publishers across different form factors can quickly eat up resources. “One app developer may say you have to sponsor a section; another might say you need to produce five recipes…

    Lucia Moses/ Digiday- 11 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    … unlike advertising, there’s no real formula that will help us estimate how much traffic or revenue we could expect with an investment. Click-through rate (CTR) studies help and you can use your historic metrics to estimate traffic but both methods still rely on a lot of assumptions. Keep all of this in mind when you’re sharing plans with your…

    Erin Everhart/ Search Engine Watchin SEO- 7 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 15 readers -
  • How Retailers Can Get M.O.A.R. From Mobile

    … (Urban Airship, Good Push Index, 12/6/2013). The benefits and immediacy of push can’t be ignored. According to Forrester Research, “Marketers we interviewed already witness 50% higher open rates on push notifications versus email. Click-through rates can be twice as high, too” (Push Mobile Engagement to the Next Level, Forrester Research, Inc…

    Brent Hieggelke/ Marketing Landin Social How To's- 23 readers -
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