Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
    • How will Google’s new ‘Ad’ label impact marketers?

      Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction to this is that the new labels fit in quite seamlessly with the rest of the paid placement, perhaps c ...

      Search Engine Watchin Paid Search How To's- 18 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call…

    Constant Contactin EMail- 10 readers -
  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 24 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … You know it’s important to get people to open your emails. But once someone opens, how can you tell if they’re actually acting on the messages you’re sending out? This is where your click-through rate comes in. While your open rate tells you how many people opened, your click-through rate tells you how many of those people actually clicked…

    Ryan Pinkham/ Constant Contactin EMail- 27 readers -
  • The What, When, and Who of Successful Emails

    … Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and organizations are getting…

    Jason Fidler/ Constant Contactin EMail- 19 readers -
  • How to Get More Clicks in Your Emails

    … to boost click-through rates. Check out our latest video to learn more, or read the transcript below. (Can’t see the video? View it here.) Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action. Here are four tips to increase your click-throughs and drive…

    Azure Collier/ Constant Contactin EMail How To's- 19 readers -
  • How to Increase Your Website’s Traffic Without Any Marketing

    …… especially if you have a blog. We do the same thing with our KISSmetrics and Crazy Egg blogs on a monthly basis. I would also continue to do it on Quick Sprout, but I just don’t have the time. What I’ve found is that if you combine the tip I mentioned above with the marketing tactics in this blog post on increasing your click-through rate, you should…

    Neil Patel/ Quick Sproutin SEO How To's- 23 readers -
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