Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
  • How will Google’s new ‘Ad’ label impact marketers?

    …. Google may say it has had no impact in testing, but that seems a convenient line for a company that is close to obsessive in its desire to attract more paid clicks through attention to the minutiae. Google is famed – sometimes ridiculed – for this constant tinkering, but it does work. Their highly-publicized ‘50 shades of blue’ experiment was seen…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … viewing the infographic? View it here!) Try testing one of these new calls-to-actions in your next email campaign. Then, pay attention to your reports and take note of any changes in your click through rate. The more personable you can be in your emails, the more likely people are to click. So say goodbye to “click here” and hello to your shiny new…

    Constant Contactin EMail- 15 readers -
  • How to Write A Title That Makes Visitors Engage

    … you do that, you lose the hard-earned trust of your reader. And trust is the desire of every marketer who wishes to do business with their next reader. It’s why most clickbait sites aren’t selling anything but ad space. They need numbers to increase their ad rates, not the trust of those visitors. Salesforce Canada has put together an infographic…

    Douglas Karr/ Marketing Technology Blogin How To's- 27 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … business. It will really depend on the goal of your email marketing and the audience you’re trying to reach. If you’re a restaurant and have something new to send your readers on a weekly basis — like specials or schedule updates — then a weekly email might be right for you. But if you don’t have a clear reason to communicate with your audience…

    Ryan Pinkham/ Constant Contactin EMail- 32 readers -
  • The What, When, and Who of Successful Emails

    … Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and organizations are getting…

    Jason Fidler/ Constant Contactin EMail- 23 readers -
  • How to Get More Clicks in Your Emails

    … to boost click-through rates. Check out our latest video to learn more, or read the transcript below. (Can’t see the video? View it here.) Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action. Here are four tips to increase your click-throughs and drive…

    Azure Collier/ Constant Contactin EMail How To's- 25 readers -
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