Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
  • How will Google’s new ‘Ad’ label impact marketers?

    … change makes sense when viewed at a higher level. Google’s ‘Ad’ labels have gone from garishly overbearing to their latest camouflage iteration in the course of just two years: The change from yellow to green in mid-2016 was reported to have a positive impact for paid search CTR, and few will doubt that last week’s move was led by exactly the same…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … viewing the infographic? View it here!) Try testing one of these new calls-to-actions in your next email campaign. Then, pay attention to your reports and take note of any changes in your click through rate. The more personable you can be in your emails, the more likely people are to click. So say goodbye to “click here” and hello to your shiny new…

    Constant Contactin EMail- 15 readers -
  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 27 readers -
  • How to Have an Opinion

    …. The current test version may be too close to the control, so trying something more unique is more likely to make an impact. We’ll give the same 6-week testing time frame to the new test as well to be sure we move on if the data isn’t there. Example: Since the original site URLs will redirect to the new ones, I recommend against changing out all paid…

    Caitlin Halpert/ 3Q Digitalin Paid Search Google How To's- 13 readers -
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