Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
  • How will Google’s new ‘Ad’ label impact marketers?

    … motive. But is this just a myopic attempt to gain clicks (and the accompanying revenue) in the short term? Or is there more at play here? For many in the organic search industry, this will just be another step in the inexorable march towards paid search domination of results pages. One assumption at the heart of Google’s latest update…

    Search Engine Watchin Paid Search How To's- 21 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … viewing the infographic? View it here!) Try testing one of these new calls-to-actions in your next email campaign. Then, pay attention to your reports and take note of any changes in your click through rate. The more personable you can be in your emails, the more likely people are to click. So say goodbye to “click here” and hello to your shiny new…

    Constant Contactin EMail- 10 readers -
  • How to Write A Title That Makes Visitors Engage

    … Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get…

    Douglas Karr/ Marketing Technology Blogin How To's- 24 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … You know it’s important to get people to open your emails. But once someone opens, how can you tell if they’re actually acting on the messages you’re sending out? This is where your click-through rate comes in. While your open rate tells you how many people opened, your click-through rate tells you how many of those people actually clicked…

    Ryan Pinkham/ Constant Contactin EMail- 29 readers -
  • The What, When, and Who of Successful Emails

    … Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and organizations are getting…

    Jason Fidler/ Constant Contactin EMail- 20 readers -
  • How to Get More Clicks in Your Emails

    … to boost click-through rates. Check out our latest video to learn more, or read the transcript below. (Can’t see the video? View it here.) Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action. Here are four tips to increase your click-throughs and drive…

    Azure Collier/ Constant Contactin EMail How To's- 20 readers -
Get the top posts daily into your mailbox!
More from around the web