Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call…

    Constant Contactin EMail- 9 readers -
  • How to Write A Title That Makes Visitors Engage

    …, How to Write Powerful Headlines That Demand Attention. In it, they speak to utilizing the following methodology. SHINE Method of Writing Good Titles S – Be specific about the topic that you’re writing about. H – Be helpful. Providing value to your audience increases their faith and trust in you as an authority. I – Be immediately…

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … You know it’s important to get people to open your emails. But once someone opens, how can you tell if they’re actually acting on the messages you’re sending out? This is where your click-through rate comes in. While your open rate tells you how many people opened, your click-through rate tells you how many of those people actually clicked…

    Ryan Pinkham/ Constant Contactin EMail- 25 readers -
  • The What, When, and Who of Successful Emails

    … Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and organizations are getting…

    Jason Fidler/ Constant Contactin EMail- 18 readers -
  • How to Get More Clicks in Your Emails

    … to boost click-through rates. Check out our latest video to learn more, or read the transcript below. (Can’t see the video? View it here.) Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action. Here are four tips to increase your click-throughs and drive…

    Azure Collier/ Constant Contactin EMail How To's- 16 readers -
  • How to Increase Your Website’s Traffic Without Any Marketing

    …? First, you need to log into Google Webmaster Tools. Once you are in, you’ll want to click on “search traffic,” then “search queries.” You’ll see a page with a list of keywords that looks like this: The table will list all the keywords you rank for. What you need to do next is take the head keywords (phrases that contain one or two words) you…

    Neil Patel/ Quick Sproutin SEO How To's- 20 readers -
  • Technical Site Audit Checklist: 2015 Edition

    … URLs 115 characters or shorter – this character limit isn't set in stone, but shorter URLs are better for usability. Additional reading: Best Practices for URLs URL Rewriting Tool mod_rewrite Cheat Sheet Creating 301 Redirects With .htaccess Content Homepage content is optimized Does the homepage have at least one paragraph? There…

    Moz Blogin SEO- 44 readers -
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