Click-Through Rates

    • Facebook Audience Network Updates Coming

      Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network.

      David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 4 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 17 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. A creative refresh can keep your ads performing), test timing (look at when an ad performs the best…

    AllFacebookin Facebook Twitter- 11 readers -
  • AHA Likes Facebook Ads for List Marketing

    … author of Facebook Advertising for Dummies and Facebook Marketing for Dummies (Editions 1, 2, 3), published by Wiley and Sons. He writes frequently about how companies leverage social media marketing to enhance brand awareness, grow their audience and drive sales. He can be reached at …

    AllTwitterin Facebook- 11 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 6 readers -
  • Charlie’s Quick Fire Reading List #13: Meta length & headline hacks

    … descriptions but be prepared to move things around depending on the results. If anything, make sure that you’re recording CTA pre and post the May 4th change. 5 brilliant headline hacks for crazy high organic click-through rates If you’re planning to tweak your meta in line with the new length changes, make sure you read this article! Basically…

    Attacat of Edinburghin SEO- 6 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … time period. More than 60 percent of e-commerce Facebook ad spending was targeted toward mobile users, up 15 percent versus the fourth quarter of 2015. Click-through rates of 1.25 percent for the first quarter were up 11 percent from the fourth quarter of 2015 and 54 percent year-over-year. E-commerce CTRs saw a 24 percent quarter-over-quarter gain…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … agree with the statement and want their child to be featured, all they have to do is respond with the hashtag #loveag. This is great for the brand because it segments all approved photos into one hashtag. If the American Girl social team wants to repurpose a fan photo, they can simply search the #loveag hashtag and sort through the images. Piecing…

    AllFacebookin Facebook- 4 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
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