Click-Through Rates

  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 15 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    …. Followers see her as a real person who’s likely to respond to messages. That said, we cannot prove that there is a statistically significant difference in responses solely based on who sends DMs to potential leads. Each of our campaigns targets a somewhat different audience using distinct keywords, so there is natural variation in response rate based…

    AllTwitterin Social Twitter How To's- 17 readers -
  • 7 Pro Tricks to Improve Your Email Click-Through Rate

    … Are you worried because your own subscribers are not listening to you anymore? Don’t you hate when your email click-through rate is stuck below average while others are roaring about the success of their email marketing campaigns? Emails are the gold of internet marketing. You can see experts and gurus giving away their valuable e-books…

    Growmapin EMail- 18 readers -
  • The Challenges of Using Facebook’s Canvas

    … and call-to-action buttons. It’s an opportunity to tell a story with more room than a 1,200-pixel-by-628-pixel ad, and the results have been great: users spending an average of 70 seconds with a Canvas that explained a new product feature. Users who interacted with the unit who were retargeted with another relevant ad. The click-through-rate…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 15 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 29 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. A creative refresh can keep your ads performing), test timing (look at when an ad performs the best…

    AllFacebookin Facebook Twitter- 20 readers -
  • AHA Likes Facebook Ads for List Marketing

    … to build a high-quality list. We monitor the open and click-through rates carefully to ensure that we are always serving up relevant content to our readers. RK: What types of ad targeting do you find most effective for list marketing on Facebook? SD: Lookalike audiences work really well for us because we have built a very loyal customer base…

    AllTwitterin Facebook- 16 readers -
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