Click-Through Rates

    • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

      LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...

      David Cohen/ Inside Facebook- 17 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 20 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … to improve its email databases to promote one of its bestselling authors, it opted to use a sweepstakes, so two offers were created for A/B testing. After the images, headlines and audience were settled on, the promotion dropped, and the Facebook ad generated 60,000 emails–37 percent more than expected. What’s more, that list can also be used to improve…

    AllFacebookin Facebook Twitter- 16 readers -
  • AHA Likes Facebook Ads for List Marketing

    … test click rates and engagement before we launch in a bigger way across the site. Content marketing has also provided more traction than regular ads. When you give people relevant content that’s useful and engaging to read, you end up building a more loyal audience with higher retention. RK: In terms of paid, earned and owned media, what…

    AllTwitterin Facebook- 13 readers -
  • Pinterest Expands Ad-Targeting Options

    … landed on their homepage (page visit tag), signed up (signup tag) and/or added an item to the cart (custom tag), and exclude people who have already checked out (checkout tag). (Available in Ads Manager, and will be available through MDPs by the end of the second quarter.) Lookalike targeting: Helps increase the potential audience size for a partner…

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • Charlie’s Quick Fire Reading List #13: Meta length & headline hacks

    … descriptions but be prepared to move things around depending on the results. If anything, make sure that you’re recording CTA pre and post the May 4th change. 5 brilliant headline hacks for crazy high organic click-through rates If you’re planning to tweak your meta in line with the new length changes, make sure you read this article! Basically…

    Attacat of Edinburghin SEO- 8 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region. Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 5 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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