Click Through Rates

  • Improve your PPC in just 25 minutes this week

    …. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages. (Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed). One account we inherited…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 18 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … a bit complicated to come up with innovative ways of designing conversion-focused email campaigns. Hence, we have designed an infographic summarizing the 9 ways in which you can deliver a better and more personalized service to your subscribers. Paras Arora, Product Marketing at TargetingMantra. In their infographic, 9 Successful Email Marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
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