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There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them.
… Despite all of the innovations in analytics, big data, tracking, and marketing technology, the biggest concern for email marketers is the same as always: click-throughs. No matter what else you can track, you want to make sure that people are actually interested in the email content that you’re getting. Research from eMarketer shows…
… The humble click-through has always been a simple, straightforward metric for email marketers of all walks of life. Whether your company is an enterprise or you’re a single consultant, click-throughs are great indicators that customers are engaged. Maybe that’s why email marketers worry more about click-throughs than anything else. A recent…