- Our Blog
… headline: Influencers get to know their audiences and the content they want. They also learn over time what words resonate and get the most click-throughs. No, we’re not talking about clickbait. We would never prescribe for that. We are talking about keywords that not only drive search-engine optimization, but also push the reader’s happy buttons…
Despite all of the innovations in analytics, big data, tracking, and marketing technology, the biggest concern for email marketers is the same as always: click-throughs. No matter what else you can track, you want to make sure that people are actually interested in the email content that you’re getting.
… The humble click-through has always been a simple, straightforward metric for email marketers of all walks of life. Whether your company is an enterprise or you’re a single consultant, click-throughs are great indicators that customers are engaged. Maybe that’s why email marketers worry more about click-throughs than anything else. A recent…