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… headline: Influencers get to know their audiences and the content they want. They also learn over time what words resonate and get the most click-throughs. No, we’re not talking about clickbait. We would never prescribe for that. We are talking about keywords that not only drive search-engine optimization, but also push the reader’s happy buttons…
… Despite all of the innovations in analytics, big data, tracking, and marketing technology, the biggest concern for email marketers is the same as always: click-throughs. No matter what else you can track, you want to make sure that people are actually interested in the email content that you’re getting. Research from eMarketer shows…
The humble click-through has always been a simple, straightforward metric for email marketers of all walks of life. Whether your company is an enterprise or you’re a single consultant, click-throughs are great indicators that customers are engaged. Maybe that’s why email marketers worry more about click-throughs than anything else.