• What Makes a Great Influencer Post?

    … headline: Influencers get to know their audiences and the content they want. They also learn over time what words resonate and get the most click-throughs. No, we’re not talking about clickbait. We would never prescribe for that. We are talking about keywords that not only drive search-engine optimization, but also push the reader’s happy buttons…

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  • The Click-Through Crisis in Email… And How to Solve It

    The humble click-through has always been a simple, straightforward metric for email marketers of all walks of life. Whether your company is an enterprise or you’re a single consultant, click-throughs are great indicators that customers are engaged. Maybe that’s why email marketers worry more about click-throughs than anything else.

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