Click Time

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … demonstrated by smartphone and tablet user bases, along with how these differ by operating system. As a note, these data are specifically garnered from millions of smartphone and tablet ad clicks originating from within the U.S. and Canada between July 8 and 14, 2014. While the highest percentage of total clicks comes at around the 15 second mark, let's…

    Andrew Waber/ Marketing Land- 13 readers -
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