Click-to-call, also known as click-to-talk, click-to-chat and click-to-text, is a form of Web-based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real-time either by phone call, Voice-over-Internet-Protocol (VoIP), or text. Click to talk requests are most commonly made on websites but can also be initiated by hyperlinks placed in email, blogs, wikis, flash animations or video, and other Internet-based object or user interfaces.
Posts about Click-To-Call
  • Design, Deals, Location and More: 5 Examples of Effective Email Personalization

    …. The business also ensures higher click-through rates by optimizing the emails for different devices and positioning a “click-to-call” button accordingly on mobile screens. 4. Content With real-time personalization, businesses can create content for specific variables like the local weather. That’s exactly what AutoTrader UK did. By sending newsletters…

    Movable Ink Blogin EMail- 31 readers -
  • The Internet of Things Is Already Here – and There’s Nothing You Can Do About It

    … click-to-call extensions and offline call tracking to hyperlocal distance information and mobile ad sitelinks, but far too many businesses are struggling to keep up with these features, much less optimize their sites for responsive display across multiple devices or make sure they’re adhering to Google’s guidelines for Google My Business. Image…

    Dan Shewan/ WordStreamin Paid Search SEO- 33 readers -
  • 8 Mobile Landing Pages Get Spanked for Conversion’s Sake

    … for improvement. Move phone numbers higher up Remember: mobile users are browsing your site on a phone, which means call conversions are easy to get (if you make it easy for them). If your customer is looking for a phone number, give it to them fast. Ideally, these phone numbers should be click-to-call buttons to ensure ease of use. For the optimal…

    Unbouncein Social Display- 15 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … devices to track activity. If you have an app, enlist an SDK for tracking downstream engagement beyond the click to understand app interactions and begin to optimize toward lifetime value. The Bottom Line With terms like "people-based" marketing popping up, you may be poised to add a new term to your buzzword bingo card, but the reality…

    Kelly Wrather/ Search Engine Watch- 7 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    … that search. Ad Copy Strategy: You would use call-out offers that would be relevant, based on the user context of the search. You would also use a call extension to enable one-click phone dialing from a smartphone, eg.: Locked out of your house? Call our 24 Hour Emergency Locksmith Service Now – (222) 222-2222! Device targeting in Bing Ads has been…

    Larry Kim/ WordStreamin Paid Search- 8 readers -
  • Weekly PPC Update: It’s the Final Countdown Edition

    …. According to Google, 32% of consumers say location-based search ads led them to visit a store or make a purchase. Some more interesting facts: 70% of consumers (of those who have used features such as directions or click-to-call) say location information is important in search advertisements. 74% of shoppers like to know how much inventory…

    Tom Demers/ BoostBlogin Paid Search- 11 readers -
  • A Year in Review: Celebrating our Customers’ Successes

    … campaign, these ads led to a 113% increase in CTR. Learn more. 1-800 Flowers unlocks full customer value. 1-800 Flowers wanted to understand the full value of AdWords search ads - including the impact of click-to-call ads. They tracked estimated cross-device conversions to better understand how their customers interact across devices. They uncovered a 7…

    Rob Newton/ Inside AdWordsin Paid Search- 17 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … This is the first in a series sponsored by Soleo on best practices in pay-per-call advertising. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity. Call volume to small businesses is expected…

    Street Fightin Paid Search- 12 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • 5 things we learned about Twitter in 2014

    … vp of global online sales said card innovation would continue as the company was looking at features such as a click-to-call button for local businesses. Those changes were tame relative to the one that speaks most directly to Twitter’s use problem. To algorithm or not to algorithm? Twitter diehards erupted with outrage in September when Twitter…

    John Mcdermott/ Digidayin Social Twitter- 16 readers -
Get the top posts daily into your mailbox!
More from around the web