Click-to-call, also known as click-to-talk, click-to-chat and click-to-text, is a form of Web-based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real-time either by phone call, Voice-over-Internet-Protocol (VoIP), or text. Click to talk requests are most commonly made on websites but can also be initiated by hyperlinks placed in email, blogs, wikis, flash animations or video, and other Internet-based object or user interfaces.
Posts about Click-To-Call
  • Month in Numbers: October 2015

    … need or opinion. It’s clear then that user-generated reviews are key in encouraging new users to download an app (surprise, surprise). So why then was it found that up to 60% of apps don’t have enough reviews to display an average rating? It probably has a lot to do with poor (or lack of) review harvesting strategies put in place by app developers…

    Attacat of Edinburgh- 8 readers -
  • The Internet of Things Is Already Here – and There’s Nothing You Can Do About It

    … feasible, not to mention more appealing to today’s consumers. AtYourService essentially transforms your car into an ad platform. GM has partnered with several well-known brands and websites, including Dunkin Donuts and online coupon site RetailMeNot, to offer in-car incentives in real time based on a user’s location. If you’re a frequent Dunkin…

    Dan Shewan/ WordStreamin Paid Search SEO- 20 readers -
  • 8 Mobile Landing Pages Get Spanked for Conversion’s Sake

    … for improvement. Move phone numbers higher up Remember: mobile users are browsing your site on a phone, which means call conversions are easy to get (if you make it easy for them). If your customer is looking for a phone number, give it to them fast. Ideally, these phone numbers should be click-to-call buttons to ensure ease of use. For the optimal…

    Unbouncein Social Display- 10 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    … in a variety of different manners and your strategy should reflect that. Consider the actions you take while on your mobile devices — that’s probably what your consumers are doing, too. Make things easy for them by enabling functionality such as click-to-call, which will facilitate a conversion that comes naturally on a phone (unlike a form…

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    … that search. Ad Copy Strategy: You would use call-out offers that would be relevant, based on the user context of the search. You would also use a call extension to enable one-click phone dialing from a smartphone, eg.: Locked out of your house? Call our 24 Hour Emergency Locksmith Service Now – (222) 222-2222! Device targeting in Bing Ads has been…

    Larry Kim/ WordStreamin Paid Search- 5 readers -
  • Weekly PPC Update: It’s the Final Countdown Edition

    … PPC was a viable tactic for non-profits – not true.) John Gagnon also makes an appearance at WordStream, revealing five things you didn’t know about Bing Ads in the latest in WordStream’s #12experts series. Check it out. Landing pages: important, yes? Everyone knows that. But what about video landing pages? Dan Shewan explains why video landing…

    Tom Demers/ BoostBlogin Paid Search- 4 readers -
  • A Year in Review: Celebrating our Customers’ Successes

    … campaign, these ads led to a 113% increase in CTR. Learn more. 1-800 Flowers unlocks full customer value. 1-800 Flowers wanted to understand the full value of AdWords search ads - including the impact of click-to-call ads. They tracked estimated cross-device conversions to better understand how their customers interact across devices. They uncovered a 7…

    Rob Newton/ Inside AdWordsin Paid Search- 12 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … an increasingly important role in pay-per-call campaigns, as technology finally catches up with potential. Twenty-five percent of search queries now take place on mobile devices, and 50% of those are focused on local results, according to research from BIA/Kelsey. By adding geo-location features to their pay-per-call campaigns, merchants…

    Street Fightin Paid Search- 5 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … to search engines. Just like the h3 tag tells Web browsers to display text in a specific way, you can use schema markup tags to tell search engines which information to include in the SERP and how. Ian O’Rourke: Get White-Hot Keyword Data In an interview with the Haggerston Times, Adthena's Ian O’Rourke details how important it is for advertisers…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • 5 things we learned about Twitter in 2014

    …) into their mobile apps. That Twitter spent the year pointing out the ubiquity of tweets suggests that it hopes to some day figure out how to monetize its presence through other websites or in telecasts. And indeed, Twitter CEO Dick Costolo routinely spoke about one day monetizing that yet untapped reach. Exactly how that will be accomplished…

    John Mcdermott/ Digidayin Social Twitter- 8 readers -
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