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  • How to optimize your contact page for better conversions

    … Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, especially if you are into an ecommerce, medical…

    Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • Evolution of call tracking in a mobile first world

    *Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview.

    Search Engine Watch- 19 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    … on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized, and viewport optimized information that promotes goods, services and ideas. Mobile marketing technologies include text messaging (SMS), mobile browsing, mobile email, mobile payments, mobile advertising, mobile commerce…

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … such as digital coupons, information on products, and details regarding giveaways/contests. According to Nielsen Yahoo Mobile, a study reported that 86% of viewers use mobile devices while watching TV. Old Navy recognized that their target consumers watch shows like “American Idol”, “Glee”, and “Grey’s Anatomy”. Old Navy took advantage of typical…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
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