Click To Call

  • How to optimize your contact page for better conversions

    … or financial business where customers entrust you with their personal data (like credit card details). Having this information visible is a clear sign to Google of trustworthiness of a site. But even more importantly, it eliminates anxiety in buyers as well. It makes sense to markup this information properly: Use click-to-call for the phone number…

    Ann Smarty/ Search Engine Watchin How To's- 18 readers -
  • Evolution of call tracking in a mobile first world

    … to call businesses from the web using their mobile phones. This has pushed Google, Facebook and other publishers to respond with mobile advertising formats that incorporate a click to call. I get it. For many products, particularly those with lots of options or service offerings with many service levels it’s better to have a rep talk to a potential…

    Search Engine Watchin Affiliate Paid Search Mobile- 27 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … is interested in a product and the detailed information and reviews don’t answer their questions, some form of contact may be pursued. Screenshot taken 10/27/14 of bedbathandbeyond.com. Vanity Numbers: Connect Your Phone Number to Your Brand This recent study suggests that vanity numbers used in marketing and advertising campaigns increase response…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
Get the top posts daily into your mailbox!