Click To Call

  • How to optimize your contact page for better conversions

    … or financial business where customers entrust you with their personal data (like credit card details). Having this information visible is a clear sign to Google of trustworthiness of a site. But even more importantly, it eliminates anxiety in buyers as well. It makes sense to markup this information properly: Use click-to-call for the phone number…

    Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • Evolution of call tracking in a mobile first world

    *Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview.

    Search Engine Watch- 20 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone.

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … stand out from the usual desktop site, and can be used to persuade the visitor to reach out. For example, Old Navy partnered with Shazam in 2011 in order to build loyalty with females between the ages of 23-35. Shazam is an app used to identify songs and their lyrics. When customer tagged the songs created for Old Navy, they received exclusive offers…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
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