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Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.
… If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a business by phone and mobile click-to-call is on the rise. According to data from BIA/Kelsey, calls to US businesses from smartphones will hit 162 billion…
… or financial business where customers entrust you with their personal data (like credit card details). Having this information visible is a clear sign to Google of trustworthiness of a site. But even more importantly, it eliminates anxiety in buyers as well. It makes sense to markup this information properly: Use click-to-call for the phone number…
… to call businesses from the web using their mobile phones. This has pushed Google, Facebook and other publishers to respond with mobile advertising formats that incorporate a click to call. I get it. For many products, particularly those with lots of options or service offerings with many service levels it’s better to have a rep talk to a potential…