• Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    …. AppsFlyer found marketing also had an impact on Star Wars related app installs. Since December 15, there has been an 8x increase in ‘non-organic conversion rates’ across iOS and Android. Here, conversion rate is defined as ‘click-to-install,’ with the figure being compared to the first two weeks in December. Again, the boost was higher on iOS, which…

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