Click-To-Open Rate

  • 10 Email Tracking Metrics You Should be Monitoring

    … that your true open rate will always be much higher than the actual open rate you’re seeing in your email analytics. Open rate trends are important to watch because they point to how well you’re writing subject lines and how valuable your content is to the subscriber. Click Rate – What do you want people to do with your emails? Driving visits…

    Douglas Karr/ Marketing Technology Blogin EMail- 40 readers -