Clickbots

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    … their traffic with legitimate sources, which can also throw off KPI’s. Therefore, it’s important to use a fraud detection solution that evaluates the integrity of each and every conversion rather than looking at the overall success on an aggregate level.” What are your thoughts about these results? Do the systems work? How do we prevent fraud, and is it really this bad? What do you think can be done to fix this? The post Pace Lattin: 72% of Marketers are Victims of Fraud appeared first on Growmap. …

    Pace Lattin/ Growmapin Affiliate- 7 readers -