Clicks

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Credit Where Due: Unlocking Social Attribution

    … For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend. Sure, Facebook offers…

    Inside Facebookin Social Facebook Twitter- 11 readers -
  • Stop Chasing Clicks … It’s About Community

    … between a user flippantly clicking on a funny post and a user who actually agrees with the content on a deeper level. If there is one thing I’d like people to take away from this article, it would be to abandon vanity metrics. Stick to what you know best and share it, because you can create a community with honest content, and that’s what social media success is. Dominik Kondzeila and Michael Adjei are marketing graduates at digital agency Mirum. …

    AllFacebookin Social Facebook Twitter- 8 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer…

    David Cohen/ AllFacebookin Twitter- 15 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in an evergreen campaign, you will want to optimize for “Link Clicks to Your Website” and let Facebook do the automatic bidding for you. If you are looking to broaden your local awareness, you will want to optimize for “Daily Unique Reach” to get your ads in front of as many eyeballs as possible and let Facebook do the automatic bidding for you. If you…

    AllFacebookin Facebook- 16 readers -
  • Instagram Business Profiles Test Now Features Analytics

    … feature a chart icon in the upper-right-hand-corner, giving them access to analytics, as well as a contact button next to the following button, a linkable location tag and categories for the profile. Available analytics include: Location: Follower locations by country or city. Gender and age of followers. Insights, which includes impressions, reach…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … Advertising on Instagram is humming along, and the Facebook-owned photo- and video-sharing network announced two webinars to help more businesses get started. The two webinars announced by Instagram in a blog post are: Brand Building on Instagram, March 17, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up. Performance Marketing on Instagram…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 13 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
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