Clicks

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 26 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 15 readers -
  • Credit Where Due: Unlocking Social Attribution

    … efforts have on their brand and their customers. To do so: Use the Facebook pixel rather than a cookie or click-based pixel: Many advertisers taking their first steps in social may believe it should be measured with the same ruler as their paid search strategy. However, it’s important to consider the channel and understand that the actions…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Stop Chasing Clicks … It’s About Community

    … With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all. The idea of a neat sales funnel packed…

    AllFacebookin Social Facebook Twitter- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 34 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … of the API. He also outlined the three new ways that audiences can be defined using the API: Followers of any handle: Instantly create audience segments based on the followers of any public Twitter handle, without needing to download IDs from our public API. Brands’ owned organic audiences: Create audience segments made up of users that have seen a brand’s…

    David Cohen/ AllFacebookin Twitter- 18 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in an evergreen campaign, you will want to optimize for “Link Clicks to Your Website” and let Facebook do the automatic bidding for you. If you are looking to broaden your local awareness, you will want to optimize for “Daily Unique Reach” to get your ads in front of as many eyeballs as possible and let Facebook do the automatic bidding for you. If you…

    AllFacebookin Facebook- 24 readers -
  • Instagram Business Profiles Test Now Features Analytics

    … If Instagram is going to introduce profiles for businesses, the next logical step is analytics for those profiles. Instagram scheduling tool Later shared the iOS screenshots below in a blog post, and it offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 17 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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