Clicks

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Credit Where Due: Unlocking Social Attribution

    … For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend. Sure, Facebook offers…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • Stop Chasing Clicks … It’s About Community

    …. A great example of communal social presence is Casper, which posts with a freedom that is unique for a mattress brand, let alone any company. Take its Twitter profile specifically: It’s famous for funny sleep observations and jokes about sleeping all day, but that’s not where it stops. Casper has tweeted at 2 a.m. for troubled insomniacs, sent…

    AllFacebookin Social Facebook Twitter- 8 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Developer Conference ensuring that its audience insights product meets the following requirements: Deliver information not available via analysis of public content. Return insights in real-time. Seamlessly integrate alongside existing Gnip APIs. Protect user privacy. Heywood offered more details on the general rollout of Gnip’s Audience API: The Audience…

    David Cohen/ AllFacebookin Twitter- 14 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 14 readers -
  • Instagram Business Profiles Test Now Features Analytics

    … feature a chart icon in the upper-right-hand-corner, giving them access to analytics, as well as a contact button next to the following button, a linkable location tag and categories for the profile. Available analytics include: Location: Follower locations by country or city. Gender and age of followers. Insights, which includes impressions, reach…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 13 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
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