Clicks

  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 11 readers -
  • Credit Where Due: Unlocking Social Attribution

    … efforts have on their brand and their customers. To do so: Use the Facebook pixel rather than a cookie or click-based pixel: Many advertisers taking their first steps in social may believe it should be measured with the same ruler as their paid search strategy. However, it’s important to consider the channel and understand that the actions…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • Stop Chasing Clicks … It’s About Community

    With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all.

    AllFacebook- 6 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer…

    David Cohen/ AllFacebookin Twitter- 13 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 12 readers -
  • Instagram Business Profiles Test Now Features Analytics

    …, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram). Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers. Readers: What do you think of Instagram’s potential first stab at analytics? …

    David Cohen/ AllFacebookin Social- 14 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … Advertising on Instagram is humming along, and the Facebook-owned photo- and video-sharing network announced two webinars to help more businesses get started. The two webinars announced by Instagram in a blog post are: Brand Building on Instagram, March 17, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up. Performance Marketing on Instagram…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 13 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    …-year. Clicks also more than doubled year-over-year, up 113.9 percent in the fourth quarter of 2015. Cost per thousand impressions (CPMs) were up 10.4 percent quarter-over-quarter and 26.8 percent year-over-year. Marketers’ tactics worked, however, as impressions were also up 33.1 percent compared with the third quarter of 2015 and 79.8 percent…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Facebook Reveals Its Most Popular 360-Degree Videos

    … Facebook launched 360-degree video on Android in September, extending the feature to iOS in November. Which publishers are making the most of it? Data analyst Yuning Zhang and Paul Beddoe-Stephens, who handles strategic partnerships for 360 video, revealed the most popular 360-degree videos on Facebook in a Facebook Media blog post. Zhang…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
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