Clicks

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 15 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Stop Chasing Clicks … It’s About Community

    … With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all. The idea of a neat sales funnel packed…

    AllFacebookin Social Facebook Twitter- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … build on the success of the program that (chief operating officer Adam Bain) and our team built over the last four years in Amplify with 250 media partners. Those deals aligned economics to revenue splits, and the deals we’re currently doing reflect that type of arrangement and building on the success we’ve had with our partners, shared economic…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer…

    David Cohen/ AllFacebookin Twitter- 18 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in campaigns. Your end goal is usually pretty self-explanatory (brand awareness, sales, etc.). Your audience could be a remarketing pool, a customer-relationship-management list, a lookalike audience, etc. Finally, your campaign could be an evergreen one, a holiday sale or perhaps brand awareness. If you are looking to build your remarketing pool…

    AllFacebookin Facebook- 24 readers -
  • Instagram Business Profiles Test Now Features Analytics

    …, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram). Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers. Readers: What do you think of Instagram’s potential first stab at analytics? …

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 17 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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