Clicks

  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 12 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 8 readers -
  • Stop Chasing Clicks … It’s About Community

    … With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all. The idea of a neat sales funnel packed…

    AllFacebookin Social Facebook Twitter- 7 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer…

    David Cohen/ AllFacebookin Twitter- 13 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in an evergreen campaign, you will want to optimize for “Link Clicks to Your Website” and let Facebook do the automatic bidding for you. If you are looking to broaden your local awareness, you will want to optimize for “Daily Unique Reach” to get your ads in front of as many eyeballs as possible and let Facebook do the automatic bidding for you. If you…

    AllFacebookin Facebook- 12 readers -
  • Instagram Business Profiles Test Now Features Analytics

    …, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram). Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers. Readers: What do you think of Instagram’s potential first stab at analytics? …

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 13 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook Reveals Its Most Popular 360-Degree Videos

    … and Beddoe-Stephens said the list below, in alphabetical order, was determined by analyzing several interaction factors, including likes, comments and clicks. ABC News took viewers inside North Korea to a celebration for the 70th anniversary of the Worker’s Party. Apple Daily (Taiwan) shared a stunning time-lapse 360 video showing off the beauty…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
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