Clickthrough Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rate
  • How to Track the Return on Social Media Traffic

    …. All analytics tools use a specific tag structure to group and attribute traffic by source, medium, content, and so on. The examples in this section use Google Analytics UTM tags. Note: If you’re an Adobe Analytics user, you can use those variables. Or if you want to get fancy, set up Adobe Analytics to interpret UTM variables; check out…

    Ian Lurie/ Social Media Examinerin Social How To's- 19 readers -
  • Bing Ads Will No Longer Allow Phone Numbers in Ad Copy

    … and June 2015. Google AdWords stopped the practice of phone numbers in ad copy in April 2013, so this Bing Ads change will bring it in line with how Google treats the same situation. These new policies are only being enabled currently in the US, United Kingdom, Hong Kong and Taiwan. However, Bing Ads states that they plan to bring these editorial…

    Jennifer Slegg/ The SEM Postin Paid Search- 14 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … you see a slide-in call to action box come in from the bottom right of your screen. In fact, when Hubspot’s tested implemention of a slide-in call to action box on their own site, their clickthrough rate increased by 192% compared to other call to actions, with 27% more submissions coming from that traffic than other sources. So, how can you get…

    Sean Smith/ The Daily Egg- 32 readers -
  • Next Level PPC Strategies for eCommerce Advertising!

    … with its competitors. Below is an example of a competitor’s bid. Benchmark clickthrough rate (CTR) shows you how other Product Listing Ads for similar products are performing based on how often people who see the ad click on it. Benchmark maximum cost-per-click (max. CPC) tells you how other advertisers are bidding on similar products. 3…

    Rise to the Topin Paid Search- 27 readers -
  • Email Marketing: Which of these 5 Award nominees can help you improve results?

    … also like Learn more about Email Summit 2015, February 23-26, ARIA Resort and Casino Email Marketing: 26% average increase in clickthrough rate for CNET’s welcome and nurturing program [MarketingSherpa case study] Email Summit 2014: Top takeaways from award-winning campaigns [MarketingSherpa case study] MarketingSherpa Email Summit 2014 Wrap-up: 5 takeaways to transform your email program [MarketingSherpa case study] Marketing …

    MarketingSherpa Blogin EMail- 4 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … marketing programs that have A/B testing built in: Infusionsoft ConstantContact HubSpot Email AWeber Marketo Mailchimp This article is not a tutorial on each email marketing platform, but is a guide to A/B testing that will apply to any email marketing program. A Word of Warning Once you start testing your emails, you may be tempted…

    Neil Patel/ The Daily Eggin EMail- 21 readers -
  • Show promotions on your Product Listing Ads with Merchant Promotions

    … of Merchant Promotions on Product Listing Ads on Example of Merchant Promotions on Google Shopping Participating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a seven percent higher clickthrough rate (CTR), a two percent higher conversion rate, and an 11…

    Rob Newton/ Inside AdWords- 7 readers -
Get the top posts daily into your mailbox!
More from around the web