Clickthrough Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rate
  • How to Track the Return on Social Media Traffic

    …-converting visitor value or MCR * CV = micro-converting visitor value Here’s a breakdown of the variables: CR is the average macro-conversion rate. MCR is the macro-conversion rate for visitors who first made a particular micro-conversion. CV is the average conversion value. For example, suppose you sell organic guinea pig treats online…

    Ian Lurie/ Social Media Examinerin Social How To's- 29 readers -
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