Clickthrough Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rate
  • How to Track the Return on Social Media Traffic

    …-converting visitor value or MCR * CV = micro-converting visitor value Here’s a breakdown of the variables: CR is the average macro-conversion rate. MCR is the macro-conversion rate for visitors who first made a particular micro-conversion. CV is the average conversion value. For example, suppose you sell organic guinea pig treats online…

    Ian Lurie/ Social Media Examinerin Social How To's- 20 readers -
  • Bing Ads Will No Longer Allow Phone Numbers in Ad Copy

    …. It was a sneaky way to advertise and get free traffic, hoping at least some people would simply phone the business rather than clicking through. However, from a quality score point of view, the potential for a lower clickthrough rate could negatively impact the overall health of the ad. Bing Ads editorial policies change coming into effect in February…

    Jennifer Slegg/ The SEM Postin Paid Search- 15 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … you see a slide-in call to action box come in from the bottom right of your screen. In fact, when Hubspot’s tested implemention of a slide-in call to action box on their own site, their clickthrough rate increased by 192% compared to other call to actions, with 27% more submissions coming from that traffic than other sources. So, how can you get…

    Sean Smith/ The Daily Egg- 33 readers -
  • Next Level PPC Strategies for eCommerce Advertising!

    … with its competitors. Below is an example of a competitor’s bid. Benchmark clickthrough rate (CTR) shows you how other Product Listing Ads for similar products are performing based on how often people who see the ad click on it. Benchmark maximum cost-per-click (max. CPC) tells you how other advertisers are bidding on similar products. 3…

    Rise to the Topin Paid Search- 29 readers -
  • Email Marketing: Which of these 5 Award nominees can help you improve results?

    … also like Learn more about Email Summit 2015, February 23-26, ARIA Resort and Casino Email Marketing: 26% average increase in clickthrough rate for CNET’s welcome and nurturing program [MarketingSherpa case study] Email Summit 2014: Top takeaways from award-winning campaigns [MarketingSherpa case study] MarketingSherpa Email Summit 2014 Wrap-up: 5 takeaways to transform your email program [MarketingSherpa case study] Marketing …

    MarketingSherpa Blogin EMail- 4 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … are only 32%, and the clickthrough rate is a shocking 4%. Sorry, but that’s life. If you can somehow get people to open your emails you’ve automatically gained big time. The goal of subject line testing is to improve open rates. But that’s not all. The right subject line doesn’t just get people to open the email. It also shapes their perception…

    Neil Patel/ The Daily Eggin EMail- 22 readers -
  • Show promotions on your Product Listing Ads with Merchant Promotions

    … percent lower cost-per-click (CPC) than their standard PLAs. Read more about Venus’ success with Merchant Promotions here. Get started with Merchant Promotions If you’re interested in learning more about Merchant Promotions or planning on running promotions this holiday season, please review this Getting Started Guide and fill out the interest form to get in touch with our team. Posted by Christina Ilvento, Product Manager, Google Shopping …

    Rob Newton/ Inside AdWords- 7 readers -
  • 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    …. The important thing, no matter what advice you follow, is to test any changes to your ad copy and see what works for you. Homepage image via Shutterstock. Optimising Digital Marketing Campaigns with Search, Social and Analytics At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates. …

    Richard Stokes/ Search Engine Watchin Paid Search Google- 4 readers -
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