Clickthrough Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rate
  • How to Track the Return on Social Media Traffic

    …-converting visitor value or MCR * CV = micro-converting visitor value Here’s a breakdown of the variables: CR is the average macro-conversion rate. MCR is the macro-conversion rate for visitors who first made a particular micro-conversion. CV is the average conversion value. For example, suppose you sell organic guinea pig treats online…

    Ian Lurie/ Social Media Examinerin Social How To's- 14 readers -
  • Bing Ads Will No Longer Allow Phone Numbers in Ad Copy

    …. It was a sneaky way to advertise and get free traffic, hoping at least some people would simply phone the business rather than clicking through. However, from a quality score point of view, the potential for a lower clickthrough rate could negatively impact the overall health of the ad. Bing Ads editorial policies change coming into effect in February…

    Jennifer Slegg/ The SEM Postin Paid Search- 14 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … you see a slide-in call to action box come in from the bottom right of your screen. In fact, when Hubspot’s tested implemention of a slide-in call to action box on their own site, their clickthrough rate increased by 192% compared to other call to actions, with 27% more submissions coming from that traffic than other sources. So, how can you get…

    Sean Smith/ The Daily Egg- 29 readers -
  • Next Level PPC Strategies for eCommerce Advertising!

    … be uploaded as an XML or text file. This was a great innovation from Google and many advertisers have greatly benefitted from it. Since the regular PLAs were limited and only selected merchandisers were able to create and run campaigns, Google introduced AdWords Shopping campaigns in October, 2013. With Google’s unleashing of Shopping campaigns, the new…

    Rise to the Topin Paid Search- 24 readers -
  • Email Marketing: Which of these 5 Award nominees can help you improve results?

    … also like Learn more about Email Summit 2015, February 23-26, ARIA Resort and Casino Email Marketing: 26% average increase in clickthrough rate for CNET’s welcome and nurturing program [MarketingSherpa case study] Email Summit 2014: Top takeaways from award-winning campaigns [MarketingSherpa case study] MarketingSherpa Email Summit 2014 Wrap-up: 5 takeaways to transform your email program [MarketingSherpa case study] Marketing …

    MarketingSherpa Blogin EMail- 4 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … are only 32%, and the clickthrough rate is a shocking 4%. Sorry, but that’s life. If you can somehow get people to open your emails you’ve automatically gained big time. The goal of subject line testing is to improve open rates. But that’s not all. The right subject line doesn’t just get people to open the email. It also shapes their perception…

    Neil Patel/ The Daily Eggin EMail- 18 readers -
  • Show promotions on your Product Listing Ads with Merchant Promotions

    … of Merchant Promotions on Product Listing Ads on Google.com Example of Merchant Promotions on Google Shopping Participating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a seven percent higher clickthrough rate (CTR), a two percent higher conversion rate, and an 11…

    Rob Newton/ Inside AdWords- 7 readers -
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