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… marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…
… Could there really be something better than Google Analytics? I’m starting to think so – it’s called Clicky Web Analytics. This analytics alternative has been absolutely been blowing me away over the last few weeks. It’s got a lot of features that I’ve always wondered why Google Analytics was lacking. Today I’m going to review Clicky as best…
… The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most user friendly web stats packages I have come across.” Seven years later, I’m still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data on all my sites. Over the years…
Do you give your website’s metrics, data and analytics the attention they deserve? We all generally realize the importance of analytics, and feel that we should be doing more with the information it provides, yet many of us aren’t sure how best to access it. Google Analytics is great and it’s free, but there are some alternatives. In this article, we will look at four of them: 1.