Clickz Intelligence

  • Has the marketing cloud lived up to the hype?

    … experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, anyway?’, a new report by ClickZ Intelligence, surveyed nearly 200 marketing…

    Search Engine Watch- 23 readers -
  • What exactly is a marketing cloud, and do you need one?

    … increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce? ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions. The report is based on interviews with senior client-side executives across a range of brands…

    Search Engine Watch- 26 readers -
  • Why mobile commerce sites should be designed for context

    … If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly…

    Search Engine Watch- 26 readers -
  • Five reasons why you should invest in social customer service

    … depend on the complexity of the requests, the volume, and how well-equipped a company is to deal with them. But what it does provide is convenience. As Guy Stephens wrote in the ClickZ Intelligence Social Media Customer Service: Best Practice Guide: “People like to say that social is all about speed. I don’t subscribe to that view. Telephone…

    Search Engine Watchin Social- 23 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 25 readers -
  • How to optimise your m-commerce site for search

    … In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce. M-commerce is the name given to retail…

    Search Engine Watch- 28 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 22 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 52 readers -
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