Clickz Intelligence

  • What exactly is a marketing cloud, and do you need one?

    … The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions…

    Search Engine Watch- 19 readers -
  • Why mobile commerce sites should be designed for context

    … If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly…

    Search Engine Watch- 23 readers -
  • Five reasons why you should invest in social customer service

    … If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing…

    Search Engine Watchin Social- 17 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 19 readers -
  • How to optimise your m-commerce site for search

    … Intelligence report, ‘The DNA of a Great M-Commerce Site’, here are some practical steps that you can take to make sure your m-commerce site is optimised for search. Make sure your site is fully mobile-responsive Having a mobile-responsive site is essential even when you aren’t looking at SEO. If your site is properly optimised for mobile, your customers…

    Search Engine Watch- 20 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 14 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 38 readers -
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