Client Management

  • 5 Tips for Amazing Customer Service

    … In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created? The post 5 Tips for Amazing Customer Service by @megcabrera appeared first on Search Engine Journal…

    Search Engine Journal- 14 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … forward in the right direction. Confirm the discussion by either sending an email and having them confirm, or use a project management system to house the confirmation. At Hanapin, we use Basecamp for items that need approval. The client receives an email and actually has to hit the “yes” button, permanently marking their approval. Either way, having…

    PPC Heroin Affiliate- 9 readers -
  • Ethics in ORM: Should You Help an Axe Murderer?

    … In a world where virtually everything can be found online, people rely on online reputation management. Here's how you can apply ethics in ORM. The post Ethics in ORM: Should You Help an Axe Murderer? by @LEWatrous appeared first on Search Engine Journal. …

    Search Engine Journal- 5 readers -
  • 5 Reasons Scoring & Recording Calls is a Must for Marketers

    … Telephone calls to businesses are booming, which is largely due to growing smart phone usage. Consumers are using their smartphones to get in touch with companies straight from search results, paid ads, emails, and web pages. What’s more, studies have shown that inbound calls convert to revenue 10 to 15 times more than web leads – making…

    Zoe Lee Skelton/ Search Engine Journal- 8 readers -
  • How Often Should I Report to My #Marketing Clients?

    … We live in a technology-obsessed culture, where our thoughts can turn into the written word and be broadcast all over the world in mere seconds. The mobile office is becoming an increasingly accepted reality for many. Yet, for some reason, many of us are still failing miserably at retaining our clients for the long haul. Our addiction…

    Albert Costill/ Search Engine Journalin How To's- 16 readers -
  • How Much Do You Invest in Relationship Building?

    … for a $5 meal and sell plenty. Why? The relationship is already built, true, but they also work hard to keep that connection alive. Investing money into a huge billboard also shows how much they want business. By writing and creating content, you’re doing the same thing as McDonald’s. You are reminding your clients that you exist, that you have…

    Luke Guy/ Search Engine Journalin EMail How To's- 9 readers -
  • Mapping the SEO Agencies and Client Landscape in 2014

    … A few weeks ago, I published the results of a study about the State of SEO Agencies, which was conducted by my company linkbird during the months of August and September. Based on the same study, I hope to shed some light on the type of agencies and the type of clients prevalent in the online marketing services industry. I looked at the data…

    Karan Sharma/ Search Engine Journalin Social SEO- 6 readers -
  • 4 Innovative Methods for Collecting Customer Feedback

    … customer feedback and get no substantive results. Walking around the store with a clipboard is no longer an effective way to collect accurate, helpful data. Instead, you should unleash the power of the Internet and new technology to collect customer insights effectively. If you’re stuck for new technologies to collect customer feedback, try…

    Larry Alton/ Search Engine Journal- 6 readers -
  • How Southwest Airlines Failed Customer Expectations

    … Customer Expectations are so important in any business. It can mean the difference between a satisfied customer or a disgruntled customer that spreads the word of bad service to all their friends. I’m a regular flyer on Southwest Airlines. Love their efficiency and I know the system so I know how to get a seat I’ll be happy with, and they’re…

    39 Celsius Web Marketing Consultingin How To's- 9 readers -
  • As A Marketing Exec, What Keeps You Up At Night?

    … by those springy-step kind of days? But, guess what — there is value in both. In a space as dynamic as ours, you can imagine the combined power of worried restlessness and purposeful zeal. Think about it. If I am an agency principal, I would do well to wonder: Am I providing the right training for my employees to deliver for our clients? Have we…

    Kendall Allen/ Marketing Land- 10 readers -