Client Management

  • 44% of SEOs Serve Many Different Industries [POLL]

    … Are you an SEO agency or consultant looking to serve a few more verticals to grow your business? Unsure how you'll be able to manage several clients in different industries? We polled the SEJ Twitter community. The post 44% of SEOs Serve Many Different Industries [POLL] by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • 5 Tips for Amazing Customer Service

    … In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created? The post 5 Tips for Amazing Customer Service by @megcabrera appeared first on Search Engine Journal…

    Search Engine Journal- 14 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy…

    PPC Heroin Affiliate- 9 readers -
  • Ethics in ORM: Should You Help an Axe Murderer?

    … In a world where virtually everything can be found online, people rely on online reputation management. Here's how you can apply ethics in ORM. The post Ethics in ORM: Should You Help an Axe Murderer? by @LEWatrous appeared first on Search Engine Journal. …

    Search Engine Journal- 6 readers -
  • 5 Reasons Scoring & Recording Calls is a Must for Marketers

    … Telephone calls to businesses are booming, which is largely due to growing smart phone usage. Consumers are using their smartphones to get in touch with companies straight from search results, paid ads, emails, and web pages. What’s more, studies have shown that inbound calls convert to revenue 10 to 15 times more than web leads – making…

    Zoe Lee Skelton/ Search Engine Journal- 8 readers -
  • How Often Should I Report to My #Marketing Clients?

    … We live in a technology-obsessed culture, where our thoughts can turn into the written word and be broadcast all over the world in mere seconds. The mobile office is becoming an increasingly accepted reality for many. Yet, for some reason, many of us are still failing miserably at retaining our clients for the long haul. Our addiction…

    Albert Costill/ Search Engine Journalin How To's- 16 readers -
  • How Much Do You Invest in Relationship Building?

    … for a $5 meal and sell plenty. Why? The relationship is already built, true, but they also work hard to keep that connection alive. Investing money into a huge billboard also shows how much they want business. By writing and creating content, you’re doing the same thing as McDonald’s. You are reminding your clients that you exist, that you have…

    Luke Guy/ Search Engine Journalin EMail How To's- 9 readers -
  • Mapping the SEO Agencies and Client Landscape in 2014

    … between these two extremes, undertaking activities related to search engine marketing, web design, content marketing, social media marketing, analytics, public relations, mobile marketing, and more. 2. Client’s Reliance on SEO When I looked at the percentage of online marketing budgets that companies spend on SEO activities, I found there are companies…

    Karan Sharma/ Search Engine Journalin Social SEO- 6 readers -
  • 4 Innovative Methods for Collecting Customer Feedback

    … Every business hopes to better its profits. The best way to do so is to serve the customer as fully as possible, especially if you can get each consumer to lead the way. By seeking customer feedback, many businesses gain a clearer picture of ways they can improve. Collecting such feedback can present a challenge, however. Many businesses seek…

    Larry Alton/ Search Engine Journal- 7 readers -
  • How Southwest Airlines Failed Customer Expectations

    … expectation management and how not to manage clients. Here’s what happened: I had a trip booked for business and last minute could not make it. I did not call to cancel with all the chaos. I had to cancel because my wife had to travel out of country to be with her mother on a medical emergency and I had to stay home with our two children. Of course…

    39 Celsius Web Marketing Consultingin How To's- 9 readers -
  • As A Marketing Exec, What Keeps You Up At Night?

    … by those springy-step kind of days? But, guess what — there is value in both. In a space as dynamic as ours, you can imagine the combined power of worried restlessness and purposeful zeal. Think about it. If I am an agency principal, I would do well to wonder: Am I providing the right training for my employees to deliver for our clients? Have we…

    Kendall Allen/ Marketing Land- 10 readers -