Client Relations

  • 6 Pro Tips for Managing PPC Client Relationships

    … Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing the fundamentals of client relationship…

    PPC Hero- 11 readers -
  • 5 Simple Steps To Build & Maintain Rapport With Clients

    … November 6, 2017 In the digital marketing sphere it is so easy to get sucked into the data and feel that as long as the numbers align, then we’re doing everything that we can for our clients. Ultimately, we know that we have to build meaningful relationships with our clients if we want successful partnerships. But that’s hard, especially…

    PPC Hero- 9 readers -
  • The Art of Client Communication

    … September 8, 2017 Client communication can feel like a battle, a war that never ends, a constant struggle to feel like you have control of the relationship and of the account. There’s an ancient Chinese military strategy book that is considered the ultimate combat guide, The Art of War, written by military general Sun Tzu. When thinking…

    PPC Hero- 15 readers -
  • Kicking Off and Maintaining CRO Client Relationships

    … August 25, 2017 Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes…

    PPC Hero- 15 readers -
  • How to Deliver PPC Data with Confidence

    … to make sure you understood the material. By thinking of your previous teachers as experts and by borrowing their teaching techniques you will start believing that you are an expert in your area as well. How Does this Relate to PPC? Chances are you are wondering how you can use these 3 tips with your PPC clients. I used the word presentation a lot…

    PPC Heroin Paid Search How To's- 17 readers -
  • 10 Traits Of A Successful PPC Account Manager: A Client Services View

    … of the business. They look at their client’s business as their business. Not only do they say “our account” when referring to performance in the account, they take on the responsibility of success or failure. They are personally connected to the performance of an account, sometimes to a fault. Successful PPC account managers are very responsive, even…

    PPC Heroin Paid Search- 9 readers -
  • 4 Signs Your PPC Client is Going to Quit and How To Save them

    … There is a fact that all PPC marketers must come to terms with. Eventually, all clients leave. This is a fact. Sometimes their departure is a surprise brought on by business closings, budget cuts or clients deciding to totally get out of PPC. Other times, you are just not sure what is going on. Things may seem to be going well, but you…

    PPC Heroin Paid Search- 9 readers -
  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 20 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … to fall into, especially when we miss this all important step. For the purpose of the post, I will only be discussing expectations between clients and agencies and not the expectations a client might have about working with an agency. This post will specifically include expectations of the performance and goals of the account. Following these four…

    PPC Heroin Affiliate- 10 readers -
  • 4 Tips To Survive An Account Manager Change

    … September 16, 2016 Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What…

    PPC Hero- 14 readers -
  • How To Make A Good Account Manager Assignment

    … and ascribe to is called ‘capacity and best fit.’ Capacity is important because assigning new work to someone who can’t take it on will lead to failure. Best fit is important because account management is about building relationships with clients. I’ve witnessed numerous instances where a highly skilled account manager is unable to ‘click…

    Jeff Baum/ PPC Hero- 19 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 14 readers -
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