Client Relations

  • 10 Traits Of A Successful PPC Account Manager: A Client Services View

    … March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge. One of my main goals…

    PPC Heroin Paid Search- 9 readers -
  • 4 Signs Your PPC Client is Going to Quit and How To Save them

    … There is a fact that all PPC marketers must come to terms with. Eventually, all clients leave. This is a fact. Sometimes their departure is a surprise brought on by business closings, budget cuts or clients deciding to totally get out of PPC. Other times, you are just not sure what is going on. Things may seem to be going well, but you…

    PPC Heroin Paid Search- 7 readers -
  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 15 readers -
  • 4 Simple Steps To Meeting Client Expectations

    … to fall into, especially when we miss this all important step. For the purpose of the post, I will only be discussing expectations between clients and agencies and not the expectations a client might have about working with an agency. This post will specifically include expectations of the performance and goals of the account. Following these four…

    PPC Heroin Affiliate- 9 readers -
  • 4 Tips To Survive An Account Manager Change

    … September 16, 2016 Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What…

    PPC Hero- 11 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 17 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    …: From a macro perspective, PPC and SEO are both information retrieval, aka library science. And while one is advertising and one is public relations, in their most basic forms, they’re both website traffic. And, because the results for both PPC and SEO are intermingled on the page, the client feels they need an agency that can manage and understand…

    PPC Heroin Paid Search- 7 readers -
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