Client Relationship Management

  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … be hugely beneficial when you’re talking about SEO to a layperson: such as a prospective client. I think things are getting easier/better when communicating with laypeople, as people are slightly more self-educated on the subject compared to 5-10 years ago, but I still have the occasional conversation with a prospect who think SEO should be easy, cheap…

    State of Digitalin SEO- 12 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    … worked with love the idea of a collaborative approach – but getting them on-board with actually following-through and ‘doing their bit’ once the work starts can be really challenging. That’s where educating them at this stage is absolutely crucial for a good working relationship. Explain the approach as clearly as possible – You don’t want the client…

    State of Digitalin SEO- 11 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 14 readers -
  • The Biggest Client Frustrations Working With Agencies

    …. We are sold on these people but when we start working with the agency, we end up with account management staff who do not have the same level of knowledge as the pitching team.” Solution: Agencies need to ensure that they’re taking at least the Account Manager along at the pitch stage to meet the client as a lot of the time the client isn’t just…

    Laura Crimmons/ State of Digitalin Paid Search- 18 readers -
  • How to Get Clients Invested, Passionate and Playing to their Strengths

    …. My heart sank a little. We’ve heard it a million times from clients who poo-poo our ideas and expect digital marketing to be some magical wand-waving exercise. But he wasn’t finished. “…but I can make videos really cheaply and easily. Does that help?” Unbelieveably I hadn’t connected the dots. His main job was working in TV. I hadn’t even…

    State of Digitalin SEO How To's- 11 readers -
  • The biggest agency frustrations working with clients

    … There’s a phrase that gets passed around fairly regularly that an agency can only ever be as good as the information and relationship they get from the client and vice versa. Yet so often we hear at conferences, events or just in passing, both agencies and clients complaining about frustrations with their agency or client that get in the way…

    Laura Crimmons/ State of Digitalin SEO- 19 readers -
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