Client Relationship Management

  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … be hugely beneficial when you’re talking about SEO to a layperson: such as a prospective client. I think things are getting easier/better when communicating with laypeople, as people are slightly more self-educated on the subject compared to 5-10 years ago, but I still have the occasional conversation with a prospect who think SEO should be easy, cheap…

    State of Digitalin SEO- 14 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    … worked with love the idea of a collaborative approach – but getting them on-board with actually following-through and ‘doing their bit’ once the work starts can be really challenging. That’s where educating them at this stage is absolutely crucial for a good working relationship. Explain the approach as clearly as possible – You don’t want the client…

    State of Digitalin SEO- 12 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … 24 February 2016 BY Steve Morgan Estimated reading time: 10 minutes, 7 seconds Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things…

    State of Digitalin Paid Search SEO- 18 readers -
  • The Biggest Client Frustrations Working With Agencies

    …. We are sold on these people but when we start working with the agency, we end up with account management staff who do not have the same level of knowledge as the pitching team.” Solution: Agencies need to ensure that they’re taking at least the Account Manager along at the pitch stage to meet the client as a lot of the time the client isn’t just…

    Laura Crimmons/ State of Digitalin Paid Search- 20 readers -
  • How to Get Clients Invested, Passionate and Playing to their Strengths

    I’ll never forget the moment when I had that classic ‘epiphany’ moment… I had a meeting with a client: a freelancer working in the TV industry who had launched his own ecommerce side-project selling musical instruments as he drew nearer to retirement. In addition to having a general catch-up, I had compiled a list of link building tactics for him – some pretty general, but ...

    State of Digital- 14 readers -
  • The biggest agency frustrations working with clients

    … There’s a phrase that gets passed around fairly regularly that an agency can only ever be as good as the information and relationship they get from the client and vice versa. Yet so often we hear at conferences, events or just in passing, both agencies and clients complaining about frustrations with their agency or client that get in the way…

    Laura Crimmons/ State of Digitalin SEO- 25 readers -
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