Client Relationship Management

  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … be hugely beneficial when you’re talking about SEO to a layperson: such as a prospective client. I think things are getting easier/better when communicating with laypeople, as people are slightly more self-educated on the subject compared to 5-10 years ago, but I still have the occasional conversation with a prospect who think SEO should be easy, cheap…

    State of Digitalin SEO- 11 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    …, and vice versa. Getting things in writing helps, so that you/they have something to refer back to and back you up if there’s confusion or disagreements. Sell the wider benefits – Not only does collaborating often lead to better SEO results, there are also other, wider benefits – such as the fact that a collaborative approach is a more transparent approach…

    State of Digitalin SEO- 7 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … 24 February 2016 BY Steve Morgan Estimated reading time: 10 minutes, 7 seconds Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things…

    State of Digitalin Paid Search SEO- 11 readers -
  • The Biggest Client Frustrations Working With Agencies

    … This post is the second in a two-part series looking at the biggest frustrations both clients and agencies face when working together, you can see the first post ‘The biggest agency frustrations working with clients’ here. 1. Agencies not understanding what the business does This seems like a no-brainer that for an agency to work with a client…

    Laura Crimmons/ State of Digitalin Paid Search- 17 readers -
  • How to Get Clients Invested, Passionate and Playing to their Strengths

    …. My heart sank a little. We’ve heard it a million times from clients who poo-poo our ideas and expect digital marketing to be some magical wand-waving exercise. But he wasn’t finished. “…but I can make videos really cheaply and easily. Does that help?” Unbelieveably I hadn’t connected the dots. His main job was working in TV. I hadn’t even…

    State of Digitalin SEO How To's- 11 readers -
  • The biggest agency frustrations working with clients

    … There’s a phrase that gets passed around fairly regularly that an agency can only ever be as good as the information and relationship they get from the client and vice versa. Yet so often we hear at conferences, events or just in passing, both agencies and clients complaining about frustrations with their agency or client that get in the way…

    Laura Crimmons/ State of Digitalin SEO- 15 readers -
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