Client Relationship Management

  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … be hugely beneficial when you’re talking about SEO to a layperson: such as a prospective client. I think things are getting easier/better when communicating with laypeople, as people are slightly more self-educated on the subject compared to 5-10 years ago, but I still have the occasional conversation with a prospect who think SEO should be easy, cheap…

    State of Digitalin SEO- 15 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    …, and vice versa. Getting things in writing helps, so that you/they have something to refer back to and back you up if there’s confusion or disagreements. Sell the wider benefits – Not only does collaborating often lead to better SEO results, there are also other, wider benefits – such as the fact that a collaborative approach is a more transparent approach…

    State of Digitalin SEO- 12 readers -
  • How Many Clients is Too Many Clients? A Look at the Industry

    … Estimated reading time: 8 minutes, 41 seconds “Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling 6 clients. Six! That’s way too many.” “Pfft, yeah…” I replied, through partially gritted teeth. I was juggling 8 at the time. And I’m working…

    State of Digital- 17 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 20 readers -
Get the top posts daily into your mailbox!