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… Shopping Options You Need to Consider: Running Google Shopping Campaigns? You better give this article a read and figure out at least a few things you should be paying attention to. RKGBlog Google Close Variant Exact Match Conversion Rate 52% Lower Than True Exact Match: After all the hoopla about close variants becoming required targeting, get the stats…
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of close variants since early 2014.