Closed Platform

A closed platform, walled garden or closed ecosystem is a software system where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. This is in contrast to an open platform, where consumers have unrestricted access to applications, content, and much more. For example in telecommunications, the services and applications accessible on a cell phone on any given wireless network used to be tightly controlled by the mobile operators. The mobile operators limited the applications and developers that were available on users' home portals and home pages.
Posts about Closed Platform
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … media category and placed in two new categories: granted media and leased media. Using those three characteristics, here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category. Paid Media Content created by the brand that’s distributed to an audience…

    Convince and Convertin Social EMail- 17 readers -
  • 5 New Email Marketing Terms You Should Know

    … marketing has traditionally been in the owned bucket, since brands create the content and distribute it to an audience that they’ve developed in the form of an email list. However, just like social media is better categorized as leased media than owned media because it resides on a closed platform that’s controlled by a third party, email…

    Convince and Convertin Social EMail- 2 readers -