Closed Platform

A closed platform, walled garden or closed ecosystem is a software system where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. This is in contrast to an open platform, where consumers have unrestricted access to applications, content, and much more. For example in telecommunications, the services and applications accessible on a cell phone on any given wireless network used to be tightly controlled by the mobile operators. The mobile operators limited the applications and developers that were available on users' home portals and home pages.
Posts about Closed Platform
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … marketing, SMS/MMS marketing, and organic search. The defining characteristic of granted media is that it is brand content distributed via an open platform, which gives the platform great reach but at the cost of having many masters, which are active participants in the channel. Inbox providers junk and block emails from senders who their users indicate…

    Convince and Convertin Social EMail- 19 readers -
  • 5 New Email Marketing Terms You Should Know

    … inactive accounts intentionally or accidentally provided by people. Although COIL doesn’t eliminate the risks posed by typo spamtraps and malicious signups, it does lower the risks posed by them by reducing the number of times they’re emailed. I hope you find these new terms helpful and that they give you new ways of discussing permission, list growth, engagement, and other key email marketing concepts. …

    Convince and Convertin Social EMail- 2 readers -