Closed Platform

A closed platform, walled garden or closed ecosystem is a software system where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. This is in contrast to an open platform, where consumers have unrestricted access to applications, content, and much more. For example in telecommunications, the services and applications accessible on a cell phone on any given wireless network used to be tightly controlled by the mobile operators. The mobile operators limited the applications and developers that were available on users' home portals and home pages.
Posts about Closed Platform
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … developed by a third party via a closed platform controlled by the third party. Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. The defining characteristic of paid media is that the audience for your content was developed…

    Convince and Convertin Social EMail- 19 readers -
  • 5 New Email Marketing Terms You Should Know

    … a label to have conversations around, and allows us to build programs under those signposts. In years past, I was in the right place at the right time to coin the terms share with your network (SWYN) and video gif, among others. Now I have five new email marketing terms that you should know. 1. Granted Media In the paid-owned-earned media model, email…

    Convince and Convertin Social EMail- 2 readers -