Cluetrain Manifesto

The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that changes will be required from organizations as they respond to the new marketplace environment.
Posts about Cluetrain Manifesto
  • Blogging Renaissance: Why You Must Blog Now

    …, social media is maturing and consolidating. Facebook and other platforms are no longer a “free lunch”. Facebook is a small business requirement according to Buffer’s 2016 social media research. [Here’s more in-depth analysis of the Buffer Social Media research.] Translation: Businesses must maintain an active Facebook presence and invest in Facebook…

    Heidi Cohen/ Heidi Cohenin Blogging- 23 readers -
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