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5 Reasons To Put Your Blog At The Center Of Your Marketing Now more than ever your business needs to tap into the blogging renaissance. Blogs are no longer shiny new objects of marketing adoration. No surprise. Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. “Markets are conversations.
… of this approach is your audience owns their learning because they’ve been a part of the process 2. Be human. This is central to both social media and content marketing. At the heart of the Cluetrain Manifesto is the notion that the Internet consists of human conversations. When you create content, the human element needs to be integrated into every…