• How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … use case is to segment audiences by predicted CLV. Understanding user behaviors and predicted conversion rates make it possible to back out a reasonable cost per click for any audience. A common intent (you can show them the same ad) The same predicted conversion rate (you can bid the same) Tools like Google Analytics visitor flows allow…

    Benny Blum/ Marketing Landin Retargeting- 19 readers -
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