Clv

  • How to Calculate the Lifetime Value of Your Mobile App User

    … is the revenue you achieved on their purchase. The problem with that is that customers typically don’t make a single purchase. Acquiring the customer is the difficult part, but a happy customer doesn’t simply buy once and leave – they buy more and stay longer. What is Customer Lifetime Value (CLV or CLTV) or Lifetime Value (LTV)? Customer lifetime value (CLV…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance…

    Benny Blum/ Marketing Landin Retargeting- 28 readers -