Clv

  • How to Calculate the Lifetime Value of Your Mobile App User

    … is the revenue you achieved on their purchase. The problem with that is that customers typically don’t make a single purchase. Acquiring the customer is the difficult part, but a happy customer doesn’t simply buy once and leave – they buy more and stay longer. What is Customer Lifetime Value (CLV or CLTV) or Lifetime Value (LTV)? Customer lifetime value (CLV…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … application of audiences is the future of paid advertising. Fortunately Google provides us with an effective toolset to start building audiences via Google Analytics and an easy solution to port those audiences over to AdWords. I strongly encourage everyone to familiarize themselves with custom audiences. It all comes together when you merge CLV calculations into audience modeling. It's as close to direct response panacea that I can imagine. The tools are there, so it's time to start hacking. …

    Benny Blum/ Marketing Landin Retargeting- 38 readers -
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