• How to Calculate the Lifetime Value of Your Mobile App User

    … an infographic from Dot Com Infoway – Calculate the Life Time Value (LTV) of your App Users for Massive Branding & Success – that provides a walk-through on measuring the LTV of your mobile app user. It also provides some ways to reduce churn and increase profitability. There is no doubt about the fact that more and more people are spending most…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … application of audiences is the future of paid advertising. Fortunately Google provides us with an effective toolset to start building audiences via Google Analytics and an easy solution to port those audiences over to AdWords. I strongly encourage everyone to familiarize themselves with custom audiences. It all comes together when you merge CLV calculations into audience modeling. It's as close to direct response panacea that I can imagine. The tools are there, so it's time to start hacking. …

    Benny Blum/ Marketing Landin Retargeting- 20 readers -
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