Cma Digital Breakfast

  • How paid search and personalisation can work together

    … to use paid search placements to send people directly to the relevant page online for a period of 5-10 minutes while the advert was airing. Another example of how paid search can work with personalisation comes from Eurostar. A user can research ‘holidays to Paris’ and be directed to a PPC ad, through which they reach the Eurostar website and browse…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • 12 tips for content marketing from an SEO perspective

    … How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically…

    Search Engine Watchin SEO Content- 34 readers -
  • The science behind shareable content

    … In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which…

    Search Engine Watch- 13 readers -
Get the top posts daily into your mailbox!