Cma Digital Breakfast

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 10 readers -
  • The science behind shareable content

    … about how this can be interesting to other people. We’re wired to want to share information with other people. I think that is a profound statement about the social nature of our minds.” Motivations for sharing content Another study, released by the New York Times, tested subjects’ motivations for sharing content. It found that there are five key…

    Search Engine Watch- 20 readers -