Cma Digital Breakfast

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • 12 tips for content marketing from an SEO perspective

    … How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically…

    Search Engine Watchin SEO Content- 30 readers -
  • The science behind shareable content

    … online content go viral, and role emotions have to play in this phenomenon. They discovered that content with an overall positive sentiment will always win in the shareability stakes – contrary to the popular belief that bad news spreads faster or further than anything positive. And unsurprisingly, high-intensity emotions like awe, anger or anxiety…

    Search Engine Watch- 10 readers -
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