Cma Digital Breakfast

  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • 12 tips for content marketing from an SEO perspective

    … different approach. To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards that goal. So how can you…

    Search Engine Watchin SEO Content- 33 readers -
  • The science behind shareable content

    … the sharing decision So now that we know more about what leads an audience to share content, how can content creators influence this decision? Behavioural science, that is the science of decision-making, has some light to shed on this question. Another study, this time conducted by Jonah Berger and Katherine Milkman, set out to find what makes…

    Search Engine Watch- 11 readers -
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