Cmi

  • BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

    … The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media…

    Lush Digital- 15 readers -
  • What’s right and wrong with Australian content marketing

    … aren’t outsourcing, but it isn’t hard to imagine the reason is that six-letter word that we all come up against regularly: budget. Where are Australian content marketers finding success? If there’s anything Australian content marketers can take out of this year’s CMI report that would be helpful in securing more budget, it might be the factors…

    Lush Digital- 18 readers -
  • What Is a Content Audit and Why Do You Need One?

    … Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced…

    Dillon Baker/ The Content Strategistin Content- 13 readers -
  • King Content’s demise isn’t content marketing’s demise

    … iSentia has finally dropped the axe on its failing content marketing agency, King Content. It’s easy to imagine content marketing agencies across Australia, and the global markets where King Content operated, dancing on the company’s grave. But we shouldn’t be. King Content’s has been a drawn-out execution. Since media monitoring and data company…

    Lush Digitalin Content- 20 readers -
  • 5 Golden Rules for Your Next Content Marketing Hire

    … There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content…

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
  • Marketers Are Sabotaging Their Content Programs

    … When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • New report shows how to become a content champion

    …” phase of their content strategy, found it either “extremely” or “very” successful. Just three per cent of those organisations in the early stages of their content strategy could say the same. It takes time to become a success. But those who have stuck with content marketing and invested in it, are seeing improvements in their results. The CMI report…

    Lush Digitalin Content How To's- 18 readers -
  • CMI’s report proves quality is key to content success

    … Here’s something I believe to be an absolute truth: Producing higher quality content is guaranteed to increase the success of your content marketing. Now I’m a journalist by profession, so I have a bias towards high-quality content. And obviously other factors are important, too, like a good strategy for amplification and distribution. But it’s…

    Lush Digitalin Content- 12 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. 1. Marketers still struggle to document content strategy B2C marketers actually got better at documenting…

    Dillon Baker/ The Content Strategist- 32 readers -