Cmo

  • How to Get Your Social Media Budget Approved

    … the buy-in, obtain the budget, needed support to make it a reality. Do any or all of these problems sound familiar? You struggle with getting budget approved to implement your social media plan Your executives don’t understand social media You struggle with articulating the goals and objectives of your social media program to key…

    Pam Moore/ Pam Marketing Nutin Social Content How To's- 17 readers -
  • Infographic: The Top Salaries in Content Marketing

    … and creative careers. Content strategists, seventh on the list, are expected to earn between $81,000 and $115,000—a 5.4 percent increase from 2016. Content development and management roles are set to see a 4 percent pay bump, following interactive design and production roles, which will jump by 5.3 percent. There’s more to these salaries than just…

    Amanda Walgrove/ The Content Strategistin Content- 45 readers -
  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT devices.

    Lee Odden/ TopRank®- 22 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 26 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well…

    Pam Moore/ Pam Marketing Nutin Social- 21 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you…

    Pam Moore/ Pam Marketing Nutin Social- 24 readers -
  • How Social Do Senior Marketing Executives and the CMO Need To Be?

    … better connections with customers, employees, and investors. The CMO is one of the most visible people within a company and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on social networks. But how many tweets, likes, shares and snaps is enough? It is tempting for senior marketing…

    Lee Odden/ TopRank®in Social How To's- 25 readers -
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