Cmo

  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    … Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management…

    Lee Odden/ TopRank®in Content- 19 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. Your audience knows.Click To Tweet The concept of people buying from people was not invented by Facebook or any other social network. People have been connecting with other…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 22 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well…

    Pam Moore/ Pam Marketing Nutin Social- 19 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you…

    Pam Moore/ Pam Marketing Nutin Social- 18 readers -
  • How Social Do Senior Marketing Executives and the CMO Need To Be?

    … Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build…

    Lee Odden/ TopRank®in Social How To's- 14 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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