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Many marketers use “reports” and “analysis” interchangeably, which places undue burden on what a report should do and doesn’t give enough credit to analysis. Simply, a good report shows you what ...
… Marketing Mavericks: an Interview with Jason Puckett Name: Jason Puckett Company: AdBasis Twitter handle: @JasonAPuckett How long have you been in your current role? Almost 2 years. When you look back at the last six months, what were some of the biggest surprises of your job? AdBasis is an emerging advertising technology company related…