Cmo Corner

  • What’s the difference between reports and analysis?

    … Many marketers use “reports” and “analysis” interchangeably, which places undue burden on what a report should do and doesn’t give enough credit to analysis. Simply, a good report shows you what happened; good analysis provides answers for why it happened and helps you plan what to do in response. Let’s dive a little deeper into […] The post…

    3Q Digital- 9 readers -
  • Marketing Mavericks: an Interview with Jason Puckett

    … Marketing Mavericks: an Interview with Jason Puckett Name: Jason Puckett Company: AdBasis Twitter handle: @JasonAPuckett How long have you been in your current role? Almost 2 years. When you look back at the last six months, what were some of the biggest surprises of your job? AdBasis is an emerging advertising technology company related…

    Jonathan Svilar/ 3Q Digital- 11 readers -
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