Cmo Council

  • The Strategic Evolution of CMOs (Infographic)

    … It can be difficult for marketers to prioritize strategies and tactics when the landscape is in a constant state of flux. It’s important for marketers to start with the right metrics in mind and focus on core business outcomes. An infographic from the CMO Council examines the current focus among chief marketing officers and where there is room…

    AllFacebook- 16 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 12 readers -
  • Report: Marketers Don’t Seem to Understand What Consumers Want

    … Understanding the impact of your marketing is key to making wise investments in social media. Many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers. Based on the Q4 2015 data analyzed by CMO Council, many marketing…

    AllTwitterin Social- 11 readers -
  • How to Generate More B2B Leads with Content

    … content. 44% of marketers are not producing content that is relevant or meaningful to different audiences. 43% of marketers are creating content that’s not reaching the right decision makers across the organization. 39% of marketers are not leveraging the right distribution channels and syndication opportunities to maximize reach. B2B Lead…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 20 readers -
  • CMOs Plan a Digital Overhaul for 2015

    …, and demonstrating marketing’s ROI. So, how can CMOs remedy these pain points? 1. CMO Council tops off the report with five tips on how CMOs can get ahead in the next 12 months. These tactics mostly include shifting internal office structure and getting on the good sides of CEOs and C-level colleagues, but they don’t mention the key factor that can help move…

    Amanda Walgrove/ The Content Strategistin Content- 4 readers -
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