Cmo Council

  • The Strategic Evolution of CMOs (Infographic)

    … for improvement. CMOs are aware of the weighty tasks with which they are charged: 48 percent of those surveyed by the CMO Council said they needed to craft growth strategies, 44 percent said defining and shaping the brand and 42 percent said executing campaigns. Despite the expectations placed upon them, only 31 percent said the leaders within…

    AllFacebook- 15 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 12 readers -
  • Report: Marketers Don’t Seem to Understand What Consumers Want

    … Understanding the impact of your marketing is key to making wise investments in social media. Many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers. Based on the Q4 2015 data analyzed by CMO Council, many marketing…

    AllTwitterin Social- 10 readers -
  • How to Generate More B2B Leads with Content

    … The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 19 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … executive chairman Bill Marriott to start his own blog, eventually expanding the campaign into a multi-platform operation. It’s no surprise that brands are looking to embrace digital; after all, leading media companies and branded content pioneers like BuzzFeed are betting that mobile, video, and robust CMS platforms are the future of branded content. Now, it’s just a matter of getting the implementation right. Check out our guides to the brand newsroom of the future (here and here) for one way to do just that. Related…

    Amanda Walgrove/ The Content Strategistin Content- 3 readers -
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