Cmo Council

  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    …. SiriusDecisions reports that enterprise B2B organizations spend roughly twice what they think they do on content. When you consider that roughly 30 percent of a brand’s marketing budget goes toward content—and that these brands are producing more content than ever to meet digital demands—it’s clear that marketing teams are making a very costly mistake…

    Dillon Baker/ The Content Strategist- 16 readers -
  • The Strategic Evolution of CMOs (Infographic)

    … for improvement. CMOs are aware of the weighty tasks with which they are charged: 48 percent of those surveyed by the CMO Council said they needed to craft growth strategies, 44 percent said defining and shaping the brand and 42 percent said executing campaigns. Despite the expectations placed upon them, only 31 percent said the leaders within…

    AllFacebook- 18 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Report: Marketers Don’t Seem to Understand What Consumers Want

    … Understanding the impact of your marketing is key to making wise investments in social media. Many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers. Based on the Q4 2015 data analyzed by CMO Council, many marketing…

    AllTwitterin Social- 11 readers -
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