Cmo Council

  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    …, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget. According to B2B analyst firm SiriusDecisions, 65 percent of content never goes public because it is either unusable (37 percent) or unfindable (28 percent). If you dissect these numbers to try to understand what’s causing…

    Dillon Baker/ The Content Strategist- 17 readers -
  • The Strategic Evolution of CMOs (Infographic)

    … It can be difficult for marketers to prioritize strategies and tactics when the landscape is in a constant state of flux. It’s important for marketers to start with the right metrics in mind and focus on core business outcomes. An infographic from the CMO Council examines the current focus among chief marketing officers and where there is room…

    AllFacebook- 18 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Report: Marketers Don’t Seem to Understand What Consumers Want

    … Understanding the impact of your marketing is key to making wise investments in social media. Many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers. Based on the Q4 2015 data analyzed by CMO Council, many marketing…

    AllTwitterin Social- 11 readers -
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