Cmo Insights

  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … to message that price. Using our $90 example above, the ad that says “Save $10” would have generated 463 sales upon receiving 100,000 impressions. The ad that says “Save 10%” would have generated only 57 sales. With a $40 AOV, that is a $16,000 revenue difference just from changing one character. Tune in next Tuesday for more CMO insights plus retail SEM…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
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