Cmo Strategy

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 10 readers -
  • Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

    … must adapt to an all digital (and increasingly mobile) world. 2. Advertising budgets are evolving As consumer attention shifts more to digital media, ad spend is following suit. ZenithOptimedia projects that between now and 2017, digital (desktop and mobile combined) will constitute 76% of all new ad spend growth worldwide. It’s clear from the chart…

    Nanigans- 15 readers -
  • Top 5 Advertising Predictions For 2015

    … in a post-cookie world, enabling marketers to reach customers in automated ways and incentivize actions. 4. Search and social gain more equal footing in marketing budgets A recent Gartner survey revealed that digital marketing budgets are set to increase 8% this year, spurred by brands’ efforts to create a better customer experience. Laura McLellan…

    Nanigans- 12 readers -
  • 2015: The Year of the In-House Advertiser

    … As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards…

    Nanigans- 10 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 4 readers -
  • 5 Key Benefits of In-House Digital Advertising [Infographic]

    …When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more…

    Nanigans- 11 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much…

    Juliana Casale/ Nanigans- 5 readers -
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