Cmo Strategy

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

    … Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed…

    Nanigans- 19 readers -
  • Top 5 Advertising Predictions For 2015

    … Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online…

    Nanigans- 19 readers -
  • 2015: The Year of the In-House Advertiser

    … bible, Crossing the Chasm, will be familiar with the trajectory we are seeing in-house advertising. This year we’ve noted a lot of media buzz around brands like Stubhub and Netflix taking on programmatic, and signs indicate that this adoption will continue as the early majority gets on board. While in-house advertising may not be right for all…

    Nanigans- 12 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 5 readers -
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