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Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.
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… customers that cripple the profitability and outcomes of a marketing department; they are of fiduciary negligence that impacts the profitability of the company as a whole. In other words, it’s not just the marketing executives who should be placing pressure on their agencies and developing a strategy to circumvent the inherent misalignment…