Cmo Strategy

    • Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black-Box

      Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully automated by software, elicit more cons ...

      Nanigansin Social Retargeting- 10 readers -
  • Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond

    …-backed media buys while everyone else is wastefully tossing money around. Be a smart holiday advertiser With the holidays representing 20-30% of annual sales for retailers, according to the NRF (National Retail Federation), it’s a critical time — so critical, that many brands will tolerate wasted advertising spending. Perhaps it’s better to hit too…

    Nanigansin Retargeting- 16 readers -
  • 2018 Ad Tech Predictions: This Is the Year Marketers Get Real

    … Expect 2018 to be a year of reckoning. In our experience, marketers are increasingly seizing the reins and taking control. As they do, they’re asking hard questions of themselves and their vendors and many times the answers aren’t pretty. There will be four big trends in 2018 as a result of marketers taking control. Marketers will demand…

    Nanigans- 8 readers -
  • Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    … Management: It’s Time to Change Your Approach Display retargeting is also a task often handled by agency-style solutions. But while creative and PR agencies are collaborative by nature, retargeting services often put their own interests ahead of their clients’. A “black box” approach to reporting ad performance data allows these agencies to take…

    Nanigansin Retargeting- 15 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    … If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may…

    Nanigansin Retargeting- 11 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    …, AppLovin, etc.) and on paid search (Google, Yahoo, Bing). Nearly all of the social channels have their own proprietary user interface that allows for scalable campaign management, as do some of the search providers and the options for display advertising. But the majority of publisher networks for web and mobile display don’t come with in-house tools…

    Nanigansin Social Paid Search Display Retargeting- 15 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 17 readers -
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