Cmo Strategy

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 16 readers -
  • Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

    … Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed…

    Nanigans- 19 readers -
  • Top 5 Advertising Predictions For 2015

    … Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online…

    Nanigans- 20 readers -
  • 2015: The Year of the In-House Advertiser

    … and TV toward data-driven marketing channels like search and social media, necessitated by another movement: brick and mortar to eCommerce. Online companies live and die by data. As we outline in our introductory eBook, Marketing Moneyball: Why In-House Advertising Changes Everything, taking performance marketing in-house means taking back control…

    Nanigans- 12 readers -
  • 5 Myths of In-House Advertising, Debunked

    …; with the right advertising automation software and skilled operator(s) to learn the ropes, those are exactly the benefits that an in-house advertising transition brings to the table. There seem to be quite a few straw man arguments circulating about this ‘temporary phenomenon’ — here’s just a handful: 1. In-house advertising is an all or nothing switch…

    Nanigansin Social Facebook Twitter- 7 readers -
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