Cmo Survey

  • Are You Crushing Your Business Social Media Use?

    … go it alone. Get senior management buy-in and support as well as Human Resources and Legal. Share your business social media plans. Social media by its nature is public. Don’t treat your strategy and plans top secret in your organization. How Businesses Measure Social Media Like other social media research findings, most marketers measure easy…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic