Cmo Survey

  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 3 Steps To Social Media ROI Success

    …How To Measure Social Media ROI 92% of marketers believe social media is important to their business. Social media is expected to grow to 18% of total marketing budget in the next 5 years from 7% today, reports Duke’s Fuqua School of Business CMO Survey. Marketers are following their prospects who spend an average of 1 hour 7 minutes per day…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -