Cmo Survey

  • The Agency Characteristics and Behaviors that CMOs Want

    … today, they’d find an entirely new sales process, reporting tools, and resources. Agencies continue to have advantages over hiring because they can balance the costs of expertise and tools across their clients. A consultant or agency just needs to attack the problem, not all the other issues surrounding the customer’s business. Companies…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 3 Steps To Social Media ROI Success

    … activity with your traditional marketing. 83% of marketers have integrated their social media and traditional marketing activities. While this results in more effective marketing overall, it makes attributing and tracking specific results to social media more difficult. In a very small survey, Netbase found that the top 3 reasons marketers gave…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
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