• How to Make Mobile Moments Matter – A CNX14 Highlight

    … and using their app. And they were already known for their unheard of discounts. But what was missing was an interactive element, which is how combining the app, GPS tracking technology, and a time-sensitive element led to the creation of an entirely new and novel moment – the moment they were hijacked from a competitor. Think of the word-of-mouth…

    Danielle Look/ Relevancein Social Content How To's- 7 readers -
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