Co-Created Content

  • Live from #C2C15 – Lee Odden on How to Co-Create B2B Marketing Content With Influencers

    At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015. The hands in the air were far, far fewer when Lee asked how many in the audience had been allocated an equal amount of resources for the development of that additional content.

    TopRank®- 20 readers -
  • What You Need to Know About Content & Influencer Marketing in 2015

    … Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…

    Lee Odden/ TopRank®in Content How To's- 36 readers -