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… programs, TopRank Marketing has been engaged to run similar programs for other organizations like Copyblogger Media and renewed engagements. So How Do You Implement a Co-Created Influencer Content Program? It is clear that influencer content marketing programs can get great results. The Nielsen report shows a 38% lift in purchase intent for buyers who…
… Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…
What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know.