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… with. Or you could do both. TopRank Marketing has worked with popular B2B companies such as LinkedIn, Content Marketing Institute, and MarketingProfs to co-create content marketing programs with industry influencers that represent both scenarios. In each case, participants are influential to the broader marketing community and also represent…
… Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…
What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know.