Co-Created Content

  • Live from #C2C15 – Lee Odden on How to Co-Create B2B Marketing Content With Influencers

    At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015. The hands in the air were far, far fewer when Lee asked how many in the audience had been allocated an equal amount of resources for the development of that additional content.

    TopRank®- 17 readers -
  • What You Need to Know About Content & Influencer Marketing in 2015

    … producing another conference eBook program for CMI in 2015 – the 5th year in a row. Along with this case study, I’ve realized that we’ve literally written an eBook-worth of content on the topic of influencer and content marketing. If you’d like to make working with influencers and co-created content a more productive part of your digital marketing mix…

    Lee Odden/ TopRank®in Content How To's- 29 readers -
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