Co-Marketing

  • 6 Best Practices for Branding Co-Marketed Content

    …. Follow the co-marketing best practices I’ve laid here, and you’ll find the branding collaboration process will run much smoother. 1. Start the Branding Discussion Early You don’t want any surprises or setbacks late in the process. In your initial conversations with your co-marketing partner, discuss your branding expectations. If you know your team…

    iAcquirein Content- 17 readers -
  • How Boring Industries Become Sexy

    …. They're delighting their audience Industry: Electronic Payments Brand: PayPal Technology is pioneering a new standard for customer relationships. Rather than stand by and watch other businesses adapt, it’s important that your business has a plan for using new technology as a vehicle to drive engagement and strengthen relationships…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • How to Create Fruitful Co-Marketing Relationships

    … Fall is my favorite season. Everything is constantly changing: the weather, the daylight, the leaves, the routines, and of course, the food. Restaurants, breweries, markets, bakeries, and coffee shops are just some of the places where you can go to get a taste of fall. One of the things I love most about enjoying a taste of fall, is that you’re…

    Ryan Kettler/ Constant Contactin Social How To's- 8 readers -
  • How to Coordinate a Co-marketing Campaign with Influencers

    … Co-marketing enables brands to work together on a campaign, usually a written piece of content, to work toward mutually beneficial goals. During a co-marketing campaign, multiple companies or influencers collaborate and co-promote a product or piece of content and share in the benefits. Most partners who engage in a co-marketing project do so…

    iAcquirein How To's- 3 readers -