• 6 Best Practices for Branding Co-Marketed Content

    …. Follow the co-marketing best practices I’ve laid here, and you’ll find the branding collaboration process will run much smoother. 1. Start the Branding Discussion Early You don’t want any surprises or setbacks late in the process. In your initial conversations with your co-marketing partner, discuss your branding expectations. If you know your team…

    iAcquirein Content- 16 readers -
  • How Boring Industries Become Sexy

    … Mobile hired several Grape Story stars to create Vine videos that embody Virgin Mobile messaging. While these Vine A-listers aren’t big names in the prepaid cell phone industry, they are followed closely by Virgin Mobile’s demographic. They are trusted by their fan base and as a result, their behaviors have the power to shape purchasing decisions…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • How to Create Fruitful Co-Marketing Relationships

    Fall is my favorite season. Everything is constantly changing: the weather, the daylight, the leaves, the routines, and of course, the food. Restaurants, breweries, markets, bakeries, and coffee shops are just some of the places where you can go to get a taste of fall. One of the things I love most about enjoying a taste of fall, is that you’re constantly reminded of all of t ...

    Ryan Kettler/ Constant Contact- 8 readers -
  • How to Coordinate a Co-marketing Campaign with Influencers

    … Co-marketing enables brands to work together on a campaign, usually a written piece of content, to work toward mutually beneficial goals. During a co-marketing campaign, multiple companies or influencers collaborate and co-promote a product or piece of content and share in the benefits. Most partners who engage in a co-marketing project do so…

    iAcquirein How To's- 3 readers -
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