Co-Op Advertising

  • DEBATE: The Marketing of SMB Marketing Solutions

    … DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions. Debates over which…

    Street Fight- 12 readers -
  • #SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

    … and maximizing the impact of co-op market development funds. Google’s slate of partnerships has skyrocketed in recent years, reaching a total of 170 in eight verticals. When searching for partners, Google looks for a company that has strong connections to local businesses, is focused on developing a digital strategy, and offers a product that works well…

    Street Fightin Google- 13 readers -