Co-Op Advertising

  • DEBATE: The Marketing of SMB Marketing Solutions

    … nearly two-thirds of local merchants said they use social media for marketing, 38 percent indicated they hadn’t seen any return on their social spending. These challenges aren’t unique to local merchants either. Recent studies from both Gleanster Research and Brandmuscle on co-op and marketing development fund (MDF) programs found these same challenges…

    Street Fight- 11 readers -
  • #SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

    … and maximizing the impact of co-op market development funds. Google’s slate of partnerships has skyrocketed in recent years, reaching a total of 170 in eight verticals. When searching for partners, Google looks for a company that has strong connections to local businesses, is focused on developing a digital strategy, and offers a product that works well…

    Street Fightin Google- 12 readers -