• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 12 readers -
  • Music Festivals: Your Phone’s Worst Enemy?

    … of heat, alerting users when they need to cool down or shut down the apps that are the culprits. So at your next music festival this summer–whether it’s Bonnaroo, Electric Daisy Carnival or another–care for your phone. You wouldn’t want to be the poor soul who ran into Leonardo DiCaprio and Rihanna at Coachella but didn’t have a functioning…

    AllTwitter- 8 readers -
  • YouTube Adds 360-Degree Live Streaming, Spatial Audio

    … said YouTube is working with companies including VideoStitch and Two Big Ears to make their software compatible with the two new features, adding: We first launched support for 360-degree videos in March 2015. From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they’ll be able to do even more…

    David Cohen/ AllFacebookin YouTube- 17 readers -
  • 3.8 Million Tweets About Opening Weekend of Coachella

    …, Calif., and she shared tweets (embedded below) from Calvin Harris, Zedd, Halsey, Taylor Swift, Katy Perry, the Coachella account, Vanessa Hudgens and Run the Jewels. Readers: Have you been keeping up with Coachella on Twitter? Thank you @rihanna @BigSean @JohnNewmanMusic and the people of Coachella for an incredible night xxx — Calvin Harris…

    David Cohen/ AllFacebookin Twitter- 5 readers -
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