Coachella

  • Location Data Shows Which Brands Coachella Attendees Favor

    … The Coachella Music Festival annually draws huge crowds to in Indio, Calif., to see some of the biggest musical acts in the world. This year, the lineup included Radiohead, Kendrick Lamar, and Lady Gaga, and drew about 250,000 attendees over two weekends — and also attracted a large number of major brand sponsors. While you can certainly…

    David Hirschman/ Street Fightin Display- 17 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 26 readers -
  • Music Festivals: Your Phone’s Worst Enemy?

    … of heat, alerting users when they need to cool down or shut down the apps that are the culprits. So at your next music festival this summer–whether it’s Bonnaroo, Electric Daisy Carnival or another–care for your phone. You wouldn’t want to be the poor soul who ran into Leonardo DiCaprio and Rihanna at Coachella but didn’t have a functioning…

    AllTwitter- 11 readers -
  • YouTube Adds 360-Degree Live Streaming, Spatial Audio

    … YouTube Monday announced support for 360-degree live streaming and spatial audio for on-demand videos. Chief product officer Neal Mohan made the announcement in a blog post, saying that it debuted the technology at the Coachella music festival this past weekend, and adding that spatial audio is available for on-demand YouTube videos. Mohan…

    David Cohen/ AllFacebookin YouTube- 25 readers -
  • 3.8 Million Tweets About Opening Weekend of Coachella

    … As the last notes of the first weekend of this year’s Coachella festival faded away, Twitter reported that there were some 3.8 million tweets about the event. Twitter head of music industry and artist relations Nicole St. Jean revealed in a blog post that the most-tweeted emoji was the palm tree, a nod to the festival’s setting in Indio…

    David Cohen/ AllFacebookin Twitter- 15 readers -
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