Coachella

  • Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

    … From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard, over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans. It also means festivals…

    Street Fightin How To's- 20 readers -
  • Location Data Shows Which Brands Coachella Attendees Favor

    … took a deeper look into the shopping habits of Coachella attendees, showing festival saturation of major brands like Starbucks, H&M, Marriott and BMW based on mobile location data. In the survey, InMarket, which uses first-party, full-cycle location data drawn from over 50 million anonymized consumers, identified certain disconnects between…

    David Hirschman/ Street Fightin Display- 20 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 28 readers -
  • Music Festivals: Your Phone’s Worst Enemy?

    … of heat, alerting users when they need to cool down or shut down the apps that are the culprits. So at your next music festival this summer–whether it’s Bonnaroo, Electric Daisy Carnival or another–care for your phone. You wouldn’t want to be the poor soul who ran into Leonardo DiCaprio and Rihanna at Coachella but didn’t have a functioning…

    AllTwitter- 11 readers -
  • YouTube Adds 360-Degree Live Streaming, Spatial Audio

    … YouTube Monday announced support for 360-degree live streaming and spatial audio for on-demand videos. Chief product officer Neal Mohan made the announcement in a blog post, saying that it debuted the technology at the Coachella music festival this past weekend, and adding that spatial audio is available for on-demand YouTube videos. Mohan…

    David Cohen/ AllFacebookin YouTube- 27 readers -
  • 3.8 Million Tweets About Opening Weekend of Coachella

    … As the last notes of the first weekend of this year’s Coachella festival faded away, Twitter reported that there were some 3.8 million tweets about the event. Twitter head of music industry and artist relations Nicole St. Jean revealed in a blog post that the most-tweeted emoji was the palm tree, a nod to the festival’s setting in Indio…

    David Cohen/ AllFacebookin Twitter- 15 readers -
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