Coachella

  • Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

    … From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard, over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans. It also means festivals…

    Street Fightin How To's- 16 readers -
  • Location Data Shows Which Brands Coachella Attendees Favor

    … The Coachella Music Festival annually draws huge crowds to in Indio, Calif., to see some of the biggest musical acts in the world. This year, the lineup included Radiohead, Kendrick Lamar, and Lady Gaga, and drew about 250,000 attendees over two weekends — and also attracted a large number of major brand sponsors. While you can certainly…

    David Hirschman/ Street Fightin Display- 20 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 27 readers -
  • Music Festivals: Your Phone’s Worst Enemy?

    … of heat, alerting users when they need to cool down or shut down the apps that are the culprits. So at your next music festival this summer–whether it’s Bonnaroo, Electric Daisy Carnival or another–care for your phone. You wouldn’t want to be the poor soul who ran into Leonardo DiCaprio and Rihanna at Coachella but didn’t have a functioning…

    AllTwitter- 11 readers -
  • YouTube Adds 360-Degree Live Streaming, Spatial Audio

    … YouTube Monday announced support for 360-degree live streaming and spatial audio for on-demand videos. Chief product officer Neal Mohan made the announcement in a blog post, saying that it debuted the technology at the Coachella music festival this past weekend, and adding that spatial audio is available for on-demand YouTube videos. Mohan…

    David Cohen/ AllFacebookin YouTube- 25 readers -
  • 3.8 Million Tweets About Opening Weekend of Coachella

    …, Calif., and she shared tweets (embedded below) from Calvin Harris, Zedd, Halsey, Taylor Swift, Katy Perry, the Coachella account, Vanessa Hudgens and Run the Jewels. Readers: Have you been keeping up with Coachella on Twitter? Thank you @rihanna @BigSean @JohnNewmanMusic and the people of Coachella for an incredible night xxx — Calvin Harris…

    David Cohen/ AllFacebookin Twitter- 15 readers -
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