Coca Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
Posts about Coca Cola
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 37 readers -
  • Webinar: Getting Global Content Right

    … At the end of 2012, Coca-Cola successfully launched Journey, its online publication, in the U.S. By 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of 4 minutes and 40 seconds per story. It was only natural to expand this success abroad. A few years later, Journey now…

    The Content Strategist- 20 readers -
  • 5 Keys to Building a Culture of Content

    … It is crucial that leaders from different parts of the organization consistently come together to evaluate the success of their content and iterate on new ideas. The newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers weekly to evaluate content based on a blended content score, and has a monthly call with 25…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

    … Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “America the Beautiful” Super Bowl commercial from 2014, which showed Americans…

    The Content Strategistin How To's- 34 readers -
  • How to Hire Superstar Content Marketers

    … 2015 GDP. With content marketing on the rise, many organizations’ biggest challenge is finding the right talent to staff their team. Some, like Cisco, are hiring over 200 content marketers. Others, like Coca-Cola, take a more nimble approach, supplementing in-house staff with specialized freelancers. No matter your company’s size or strategy…

    The Content Strategistin Content How To's- 25 readers -