Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
Posts about Coca-Cola
  • How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

    … their cards were granted extra “stars,” which could be used for free drinks and pastries. Starbucks promoted the game with a standalone website and a paid social media campaign that made use of the #BonusStarBingo hashtag. 4. Coca-Cola Gamification is one way for brands to connect with customers at the point-of-purchase. Coca-Cola has been able to do…

    Stephanie Miles/ Street Fight- 7 readers -
  • LBMA Podcast: Amazon, Google, Target

    … LBMA Podcast: Amazon, Google, Target September 29, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Amazon, Google, Zello app, Target, MappedIn, Neiman Marcus, Coca-Cola. …

    Asif Khan/ Street Fightin Google- 16 readers -
  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … participated in a dozen panels and presentations this week defined the successes their brands have seen in reaching a younger audience, they got heated over digital advertising strategy, and they analyzed the customer experience. Coca-Cola’s senior vice president for customer marketing, Dana Barba, walked the audience through the company’s process…

    Street Fight- 23 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … with their family at the arrivals section where their grandchildren run up to them with huge hugs. Don’t fix it if it ain’t broke This especially speaks to those big brands such as Coca-Cola. Here’s its 2016 ad: The video follows a boy who spots the holiday Coca-Cola trucks rolling in through town. The song in the background plays “The Holidays…

    AllTwitterin How To's- 31 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    …. Israeli newspaper Calcalist reported that the deal is valued at between $30 million and $40 million, and it marks Snap Inc.’s first acquisition in Israel. Connie Loizos of TechCrunch speculated that the deal could represent a talent grab for Snap Inc., as Cimagine co-founders Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo are all specialists in the fields of computer vision and image processing. Readers: Why do you think Snap Inc. acquired Cimagine Media? …

    David Cohen/ AllFacebook- 32 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza,

    … LBMA Podcast: British Petroleum, Crust Pizza, November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion,, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … their budgets completely to digital. For everyone else, it seems as though TV advertising is here to stay, and that the end goal is to figure out which ways are best for integrating social and TV buying efforts in order to drive incrementally better brand results. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 32 readers -
  • What Can We Learn From the Top 30 Brands on Facebook? (Report)

    … the 30 biggest brands on Facebook for a look at current trends. Industry leaders, like Discovery, Amazon, Mercedes-Benz, YouTube and Coca-Cola experienced a significant growth in fans during the first six months of 2016. On average, these Facebook pages grew by 450,000 new fans and show no signs of slowing. It doesn’t seem that social media has yet…

    Inside Facebookin Social Facebook YouTube- 24 readers -
  • Nine ways brands can improve emotional connections with customers

    … them the best level of security and trust and it has to be offered in every moment in their lives. 6) Excitement GoPro has become popular for its appeal to emotions, mostly focusing on excitement, adventure, and freedom. Its content is all about action and its audience is either fuelled with adrenaline, or wants to feel closer to a more…

    Search Engine Watch- 28 readers -
  • If Women Rule Social, Why Don’t We Make Content for Them?

    …. The Sprite #BrutallyRefreshing campaign earlier this year resulted in a massive backlash from women all over the world, despite the fact that the campaign only ran in Ireland, and parent company Coca-Cola was forced to issue a public apology. Knowing that every advertisement, whether it originates in social or not, will likely end up there…

    Inside Facebookin Social- 23 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • The Summer Olympics Are Not Winning Gold on Social Media

    … hasn’t managed to trademark the term “fans” or “speed.” Still others might exploit a social media loophole: At the moment, it’s impossible for the USOC to police Snapchat. In future years, that may be even more of a headache, because messaging services–another hard-to-police venue–are growing in popularity. According to eMarketer, by the time the 2018…

    AllTwitterin Social YouTube- 28 readers -
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