Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
Posts about Coca-Cola
  • LBMA Podcast: Amazon, Google, Target

    … LBMA Podcast: Amazon, Google, Target September 29, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Amazon, Google, Zello app, Target, MappedIn, Neiman Marcus, Coca-Cola. …

    Asif Khan/ Street Fightin Google- 16 readers -
  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver, hosted by mobile shopping rewards company Ibotta. Mobile commerce experts who…

    Street Fight- 23 readers -
  • Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

    …. With such alarming results, one might suspect that trade marketing is susceptible to the next sweeping change in CPG companies, but the reality is that improving trade promotion performance should not require the monumental process, people and product overhauls required by other cost-improving measures. Instead, the path to trade promotion optimization…

    Marketing Technology Blog- 27 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … The holidays are a feel-good, yet extremely stressful, time of the year. The weather gets colder as cheeks look rosier, the holiday spirit is in the air and money is emptying out of pockets left and right. And the holiday ads? They are everywhere. Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while…

    AllTwitterin How To's- 31 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … isn’t even asking for that complete shift to happen. Although the platform is hitting 100 hours of video consumption each day, this is nowhere near enough inventory to replace TV commercials–not even close. Nielsen provides a TRP (target ratings point) rating as a measurement equivalent for brands looking to measure the reach of their video…

    Inside Facebookin Social Facebook- 32 readers -
  • What Can We Learn From the Top 30 Brands on Facebook? (Report)

    … hit a saturation point for brands, and Facebook continues to grow. On average, brand pages are posting fewer updates, but according to Quintly, this hides the true nature of top brand posting. For example, Disney posts an average of 4.32 times per day, while PlayStation posts 2.62 times per day. MTV, which was excluded from graphics in the report…

    Inside Facebookin Social Facebook YouTube- 24 readers -
  • Nine ways brands can improve emotional connections with customers

    … them the best level of security and trust and it has to be offered in every moment in their lives. 6) Excitement GoPro has become popular for its appeal to emotions, mostly focusing on excitement, adventure, and freedom. Its content is all about action and its audience is either fuelled with adrenaline, or wants to feel closer to a more…

    Search Engine Watch- 27 readers -
  • If Women Rule Social, Why Don’t We Make Content for Them?

    …. The Sprite #BrutallyRefreshing campaign earlier this year resulted in a massive backlash from women all over the world, despite the fact that the campaign only ran in Ireland, and parent company Coca-Cola was forced to issue a public apology. Knowing that every advertisement, whether it originates in social or not, will likely end up there…

    Inside Facebookin Social- 23 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • The Summer Olympics Are Not Winning Gold on Social Media

    … With headlines reporting the Opening Ceremony’s lackluster ratings, perhaps the 2016 Summer Olympic Games could benefit from more “buzz.” Unfortunately, due to the International Olympic Committee’s Orwellian list of terms that only official Olympic sponsors can use, the United States Olympic Committee might be reducing the very social media…

    AllTwitterin Social YouTube- 28 readers -
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