Codebroker

  • 4 Ways That Retailers Can Gail Traction on Mobile

    … to evolve. Last year CodeBroker saw interest in mobile capabilities begin to peak; retailers who had never used mobile were interested in building an SMS marketing list to complement their email marketing programs. Brands already sending text messages to their customers explored new ways to engage, such as delivering mobile offers. Retailers who…

    Street Fightin Mobile EMail- 13 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.” (Dan Kamins, TextMarks) 3. Keep ‘em coming. “The retailer should have a content plan ensuring that mobile coupons are delivered to consumers on a regular basis. Our retail customers experience…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -