Codebroker

  • 4 Ways That Retailers Can Gail Traction on Mobile

    … to evolve. Last year CodeBroker saw interest in mobile capabilities begin to peak; retailers who had never used mobile were interested in building an SMS marketing list to complement their email marketing programs. Brands already sending text messages to their customers explored new ways to engage, such as delivering mobile offers. Retailers who…

    Street Fightin Mobile EMail- 14 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. According to a 2015 report by CodeBroker, a shopper-marketing platform, redemption rates for coupons delivered via email sit…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -
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