Cohort Analysis

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 25 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like…

    Nanigans- 27 readers -