Cohort Analysis

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … users. Nanigans’ Cohort Analysis tool is a visual way to track in-app purchases – not just a few days after your ad campaign has launched, but months down the line. With Cohort Analysis, you can understand which customer segments have generated the greatest lifetime value, and use that knowledge to reach similar audiences through digital…

    Nanigansin Social- 25 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking or optimizing for the lifetime value of customers (not just what they bought immediately after seeing your ad, but if they returned to your site or app weeks or months later) can…

    Nanigans- 27 readers -