Cohort Analysis

    • Top Score: High-Value User Acquisition For Mobile Game Advertisers

      For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time.

      Nanigansin Social- 9 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … with the right automation tools, wasted ad spend and lack of control goes out the window. A recent analysis from Technology Business Research reveals, “As digital advertising formats capture an increasingly larger proportion of global ad spend, the infrastructure, intelligence and ROI ad tech platforms deliver become strategic pillars for brands…

    Nanigans- 8 readers -
  • What is Google Analytics Cohort Analysis? Your Detailed Guide

    … Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors. It was very difficult to determine…

    Marketing Technology Blogin Google- 21 readers -
  • How to Use Cohort Analysis to Find Your Most Valuable Ads

    …Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy…

    Jeffrey Vocell/ Nanigans- 7 readers -
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