Cohort Analysis

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 12 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … the performance of your ad spend when all the data is in a black box — which means the likelihood that you are underpaying for high-value customers or overpaying for those who won’t convert is high. And it’s equally difficult to understand what resonates with your audience when your audience is one layer removed from you. Without a direct feedback…

    Nanigans- 13 readers -
  • What is Google Analytics Cohort Analysis? Your Detailed Guide

    … if X visitors visited your site on Monday then how many of them visited on the next day or the day after. Google’s new cohort analysis feature will help you get and analyze this data to increase your website’s engagement. What is “Cohort”? Cohort is a term that’s used to describe a group of people who’ve banded together due to a same attribute. Google…

    Marketing Technology Blogin Google- 22 readers -
  • How to Use Cohort Analysis to Find Your Most Valuable Ads

    …Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]…

    Jeffrey Vocell/ Nanigans- 9 readers -
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