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Building a successful culture of content marketing is not easy. In fact, for most companies, it may seem near impossible. Whether politics or procedure get in the way, the idea of collaborating on a sustainable, company-wide content marketing effort is easier said than done. But, one thing is painfully clear to every successful content strategist: You cannot rely on the market ...
…, collaborative content has been an area of consideration as a tool that reinforces inbound marketing campaigns. Like most areas of business, partnerships are key to gaining recognition, advancement and influencing growth. The same can be said for working with influential partners to produce collaborative content. Partnerships aid the visibility and growth…