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Building a successful culture of content marketing is not easy. In fact, for most companies, it may seem near impossible. Whether politics or procedure get in the way, the idea of collaborating on a sustainable, company-wide content marketing effort is easier said than done. But, one thing is painfully clear to every successful content strategist: You cannot rely on the market ...
… Content Marketing, Content Promotion, Influencer Outreach, Owned Media, Paid Media, Relationship Building, Shared Media Content creation has been cited as one of the most relevant digital marketing trends for 2015 with one third of marketers citing this strategy as a key focus in the year ahead. Widely known as the foundation of a strong…