College Basketball

  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 10 readers -
  • Top 10 Media Publishers, April 2016: The Dodo Soars

    … for the first time ever. Bleacher Report grew 17 percent and kept its hold on the top spot on Twitter in April, while Tasty and National Geographic maintained their top spots on Facebook and Instagram, respectively. Key engagement drivers in April The Dodo’s 31 percent growth in engagement was driven by its 53 percent growth in Facebook video engagement…

    AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 18 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Facebook Catches March Madness

    … Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men’s Division I Basketball Championship tournament highlighting its efforts. The social network said it worked with the NCAA’s social media and digital team to design the custom frames, and fans can search for their teams here…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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