Color Psychology

Color psychology is the study of color as a determinant of human behavior. Examples include quantification of individual color preferences and investigating the relationship between shirt color and match outcome in English football. However, the interface between color and environmental stimuli is a highly complex interface and one which is open to the influence of a large number of factors. In addition, there are a number of key reasons why the principle of caveat emptor should prevail in regard to color psychology, especially in regard to information about colour psychology found in mainstream media and popular culture.
Posts about Color Psychology
  • 3 Subtle Content Techniques That Make Your Offer Addictive

    … even if they’re not ready to buy or start a free trial. The guides are targeted towards the pain points of an ideal customer and also dovetail the features offered by the services they provide. They have tips on color psychology to increase website conversions, how to know what metrics to track in your marketing, conversion optimization case…

    Amy Harrison/ Copybloggerin Content- 15 readers -
  • Your Colors Influence Your Customers [Infographic]

    … on a group of students and found consistently that white created an impression of sincerity, red excitement, blue competence, purple sophistication and brown ruggedness. All of this is subjective, of course, but when you think of examples like FedEx (purple) vs. UPS (brown), it begins to make sense. So give your color choice for marketing some serious thought and don’t just go with your favorites. Here’s a color psychology cheat sheet from web design and development company Logikal Code: …

    Jeff B. Copeland/ Dex Media- 6 readers -
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