Color Psychology

Color psychology is the study of color as a determinant of human behavior. Examples include quantification of individual color preferences and investigating the relationship between shirt color and match outcome in English football. However, the interface between color and environmental stimuli is a highly complex interface and one which is open to the influence of a large number of factors. In addition, there are a number of key reasons why the principle of caveat emptor should prevail in regard to color psychology, especially in regard to information about colour psychology found in mainstream media and popular culture.
Posts about Color Psychology
  • Three Design Basics Every Marketer Should Know

    … and encourage customers to stay on your website? Share your thoughts in the comments! Three Design Basics Every Marketer Should Know is a post from: GetResponse Blog - Email Marketing Tips Related posts How to Use Color Psychology in Email Newsletters UX Principles to Increase Your Website’s Social Presence How to Use Typography in Your Marketing Design The post Three Design Basics Every Marketer Should Know appeared first on GetResponse Blog - Email Marketing Tips. …

    Sara Ruth Wolkiewicz/ GetResponse Blogin EMail- 11 readers -
  • 3 Subtle Content Techniques That Make Your Offer Addictive

    …, you offer valuable information and a clear call to action. For example, Guinness’s famous adverts teach the reader about cheese and oysters in ways that paint delicious pictures. The brand tempts you to partner your favorite nibble with Ireland’s famous tipple, and the information is helpful even if you choose not to drink Guinness. Let’s also…

    Amy Harrison/ Copybloggerin Content- 10 readers -
  • Your Colors Influence Your Customers [Infographic]

    … on a group of students and found consistently that white created an impression of sincerity, red excitement, blue competence, purple sophistication and brown ruggedness. All of this is subjective, of course, but when you think of examples like FedEx (purple) vs. UPS (brown), it begins to make sense. So give your color choice for marketing some serious thought and don’t just go with your favorites. Here’s a color psychology cheat sheet from web design and development company Logikal Code: …

    Jeff B. Copeland/ Dex Media- 2 readers -
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