Column Inches

A column inch is a measurement of the amount of content in published works that use multiple columns per page. A column inch is a unit of space one column wide by one inch high.
Posts about Column Inches
  • 3 Challenges Faced by Enterprise SEOs in 2015

    … Equivalency – measurement of column inches – are long behind us. Circulation is fine, but SEOs are pros at measuring eyeballs. What’s more, letting PR teams know how much their placements contribute to the bottom line using conversions in analytics will help them make a case for the things they need. In return, your PR colleagues are often the gatekeepers…

    Stephen Kenwright/ Search Engine Watch- 10 readers -
  • 10 Marketing Predictions for 2015 [INFOGRAPHIC]

    What’s been the marketing story of 2014? Content marketing? Perhaps. It’s certainly consumed a lot of digital column inches. But, now that we find ourselves in the tail end of the year, we’re itching for something new. So, here’s the big question: what’s coming next? A better use of marketing data and analytics? CMOs spent 8 percent of marketing budgets on analytics this y ...

    Shea Bennett/ AllTwitter- 3 readers -
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